Rank Tracker Update – Free Plans & Pricing Revealed

Rank Tracker Update – Free Plans & Pricing Revealed

I’m really glad to be able to share with you some more information about the new Rank Tracker service.

This blog post contains a lot of information, but I wanted to answer as many of your questions as possible about our new service. In particular this blog post will cover:

  1. A recap on the current status of the Rank Tracker module.
  2. A status update of the progress of the new Rank Tracker service.
  3. What’s different about the new Rank Tracking service?
  4. Details of our FREE keyword tracking plan – based on our usage data I’m pleased to announce our free offering will satisfy the needs of over 92% of our users.
  5. Details of our pricing plans – and how you can get access to a 50% discount.
  6. How our new Rank Tracker service is different to other services on the market.

There’s a lot to cover, so let’s get started.

1. Rank Tracker is currently working and functional in Market Samurai

It’s important to reiterate that the current Rank Tracker module is currently working and functional.

After the Google change our first priority was to restore core functionality as quickly as possible. Rapidly, over a period of several days we released updates which restored functionality to all our core modules.

Most importantly, Rank Tracker IS currently working. The large majority of our users monitor fewer than 50 keywords and our service should be running smoothly for these users.

If you’re checking a large number of keywords (100+) you may be asked to complete a captcha to continue pulling back ranking data, but you can still fetch the full set of keyword data.

2. What progress has been made on the new Rank Tracker service, and when will it to be ready to use?

Since restoring full functionality to Market Samurai we’ve been tirelessly working to bring you the new “cloud” version of our Rank Tracking service.

Here’s a quick update on how we’re going:

  • We’ve already made significant progress building the back-end infrastructure and services to deliver the new Rank Tracking service.
  • We’ve spoken to over a dozen rank tracking data providers and negotiated a great deal on your behalf to be able to reliably handle the demands of our user-base – at over 200 million ranking checks per month, this is a significant load for many of the providers that we’ve spoken to!
  • We’ve designed an easy-to-use interface for quickly and easily migrating your existing Rank Tracker information to the cloud and for managing your online campaigns.

So when will this be ready for you to use?

While we have made significant progress so far, our current best estimate is that we’ll be in a position for a large beta test in approximately 2–3 weeks’ time, with a public launch about 2 weeks following that.  This will give our beta testers a chance to get a few weeks of ranking reports through, to flush out any problems before we make it available to everybody.

I realise that this is longer than we originally estimated, but I think you’ll agree that it’s more important to make sure that the new version is as reliable and stable as possible, and that involves a few more weeks than we originally estimated.

Please rest assured that this is our #1 priority, and every available resource at Noble Samurai is working to bring you the new Rank Tracking service as quickly as possible.

Once again, the existing Rank Tracker module is currently working and will be able to serve the majority of our users’ ranking requirements until we’re in a position to roll out our new service.

3. So what’s different about the new Rank Tracking Service?

If you’ve used Rank Tracker you’ll quickly realize its main drawback – it’s slow! It’s a problem that the current Rank Tracker module shares with all desktop rank checking software.

If you’re serious about checking your rankings, you have to fire up the software each week, click the “Update Rankings” button, and then wait up to half an hour or more before all your rankings data has updated! And the more keywords that you are tracking, the slower it becomes!

And that’s for each Rank Tracker data file that you have. Many of our users have multiple sites or clients that they need to check the rankings for, and each of these in a different project file. If you have 3 or 4 files, the whole process can take several hours to complete, which is not ideal.

The new Rank Tracking service is very different. Instead of having to check your keywords yourself, we’ll check the keywords on your behalf automatically, and send you an email each week when your keyword rankings are ready.

Here’s how it will work:

  1. First, upload your existing Rank Tracking files to the Noble Samurai “cloud” servers, where your ranking data will be stored.
     
  2. Then, choose which keywords you want to monitor on a weekly basis. You also nominate which day of the week you’d like your ranking checks updated.
     
  3. Once a week, our “cloud” servers will check your rankings on your behalf (you don’t even need your computer to be turned on! Everything happens automatically on our servers).
     
  4. When your rankings have been checked and your ranking reports complete, we’ll send you an email notification to let you know.
     
  5. You can then open Rank Tracker, and instantly view your ranking data.
     

Because we do all the heavy lifting from our “cloud” servers, you spend less time waiting for results, and can spend more time interpreting your data!

4. What are the details of the FREE Rank Tracking plan for existing Market Samurai owners?

Our big hope was that we would be able to offer a FREE rank tracking plan for existing owners of both Market Samurai and Article Samurai.

We’ve spent the past few weeks analysing the usage patterns of our current customers, and also aggressively negotiating with ranking data providers to understand:

  1. If a FREE plan is economically possible at all; and
  2. What a FREE plan would include for our existing users.

The good news is that we will be able to offer a great FREE plan for all current owners of our products.

In an analysis of our ranking usage data over the past year, we uncovered the following usage pattern for our current customer base:

92% track less than 50 keywords
7% track between 51-500 keywords
1% track over 500 keywords

Our goal was to provide a FREE plan that would ensure that as many of our customers as possible would be completely unaffected by the Rank Tracker changes.

I’m happy to announce that ALL existing customers of Market Samurai and Article Samurai will be eligible for a free 50 Keyword plan.

That means that over 92% of our customers will get the benefit of the improved Rank Tracking service (where we look up your rankings for you automatically each week), and won’t have to pay a penny for it!

There are some important things to note:

1. While the free plan will be free to you, it is NOT free to us – We will be paying thousands of dollars each month, on your behalf, to underwrite these free plans. We’ve set the freeline at a level that should satisfy the vast majority of users (over 92%), while setting the amount of cash that we need to outlay each month for our customers to a sustainable level.

Rest assured, this won’t bankrupt us, but it’s important to share that as we’ll be footing the bill for these FREE accounts, we had to draw the line somewhere, and a 50 keyword plan strikes a balance of meeting the vast majority of user’s needs, as well as managing our ongoing costs.

2. This offer will ONLY be available for existing Market Samurai (and Article Samurai) owners, or anyone who purchases Market Samurai before April 30th May 31st – As our existing customers and trial users are those who will be most affected by the changes, this offer will only be available to the existing ownership base – anyone that has a full version of Market Samurai or Article Samurai, as well as any current trial user who upgrades to the full version before April 30th May 31st.

3. After the 30th of April 31st of May, the FREE plan for any NEW customers of Market Samurai will drop to 10 keywords per month – As there is a substantial ongoing cost in providing these FREE plans the 50 keyword free plan is only available to existing owners (and anyone who upgrades to the full version before April 30th May 31st).

With almost 60,000 customers, you can start to understand why providing this FREE plan will cost us thousands of dollars per month.

That’s why we can only make this offer available to existing customers. Future customers will be limited to a 10 keyword / month plan.

4. This FREE 50 keyword plan is equivalent to PAID plans that cost up to $ 22.50 a month – We’ve done a thorough analysis of the competition in the rank tracking service space. Most rank tracking services fail to provide a FREE plan at all, and have a minimum entry price of $ 29 to $ 49 a month just to sign up. This being the case, the actual value to you for a comparable 50 keyword plan is anywhere between $ 5 to $ 22.50 per month.

Only existing customers, and those who purchase the full version of Market Samurai before April 30th May 31st, will be entitled to this free 50 keyword plan – which provides up to $ 22.50 per month of keyword ranking checks, for FREE.

5. Details of our pricing plans

Our ranking usage data analysis shows that our 50 keyword plan will be more than adequate for over 92% of our customers.

However, if you’re one of those who are in the 8% of users who track more than 50 keywords, then we want to make sure that we look after you too.

Before I reveal what the pricing plans are, it’s important to review the competition and see what the cheapest available options are on the market to track more than 50 keywords on a weekly basis:

Competitor

A

B

C

D

Cheapest 50+ keyword plan

$ 49 / Month

$ 24 / Month

$ 19 / Month

$ 99 / Month

Keywords tracked

250

100

100

1000

Price / Keyword

$ 0.20

$ 0.24

$ 0.19

$ 0.10

So, if you need to track more than 50 keywords then the cheapest plan from competing services begins at $ 19 / month, and you can pay as much as $ 99 / month!

While this might seem like a lot, there are good reasons for the price. There are hard costs to providing an infrastructure to check large numbers of keywords.

When doing our analysis and pricing model we have two definite advantages over our competitors:

  • Most competitor pricing is targeted at SEO agencies – companies with deep pockets. Agencies often charge hundreds or thousands of dollars to their own clients every month, and can therefore afford to pay substantial amounts each month to get their keyword rankings updated for them.
     
    Agencies manage multiple clients – needing to track hundreds or thousands of keywords each month. The pricing structure of the plans currently offered in the marketplace reflects this need. Unfortunately, this puts it beyond the reach of many small online business owners, particularly if they only need to track a few hundred keywords.
     
  • Most of our competitors serve a relatively small client base of SEO Agencies – and so are unable to spread their infrastructure costs across tens of thousands of users as we are.

We know who our customers are, and they are very different from the SEO agencies! While we do have some agencies and SEO consultants using our software, most of our users are small online business owners who don’t have hundreds of dollars per month to spend on tracking their rankings.

We’ve taken this need into consideration when coming up with our own Rank Tracking plans.

To ensure that existing customers get the best deal possible, we’re offering two sets of plans:

  1. Plans for our existing customers (or new customers who purchase before April 30th May 31st).
  2. Plans for new customers who purchase after April 30th May 31st.

Here’s a list of what our plans will be for Noble Samurai’s Rank Tracking service:

Rank Tracker Plan

Special Existing
Customer Pricing

(Sign up Before April 30th May 31st)

Retail Pricing


(Sign Up After April 30th May 31st)

White Belt

Keywords: 50
Price / Month: FREE
Price / Keyword: ZERO
Keywords: 10
Price / Month: FREE
Price / Keyword: ZERO

Yellow Belt

Keywords: 100
Price / Month: $ 5
Price / Keyword: $ 0.05
Keywords: 100
Price / Month: $ 10
Price / Keyword: $ 0.10

Orange Belt

Keywords: 200
Price / Month: $ 10
Price / Keyword: $ 0.05
Keywords: 200
Price / Month: $ 20
Price / Keyword: $ 0.10

Blue Belt

Keywords: 500
Price / Month: $ 25
Price / Keyword: $ 0.05
Keywords: 500
Price / Month: $ 50
Price / Keyword: $ 0.10

Brown Belt

Keywords: 1000
Price / Month: $ 40
Price / Keyword: $ 0.04
Keywords: 1000
Price / Month: $ 80
Price / Keyword: $ 0.08

Black Belt

Keywords: 2500
Price / Month: $ 99
Price / Keyword: $ 0.04
Keywords: 2500
Price / Month: $ 198
Price / Keyword: $ 0.08

So, if you’re an existing customer with 100 keywords, you can track your rankings for only $ 5 per month. That’s only $ 0.05 per keyword – less than a quarter of most of our competitors’ offerings!

For all existing customers (and for anyone who upgrades to the full version of Market Samurai before April 30th May 31st), you’ll get access to all our retail plans, but at a 50% Half-Price Discount!

If you study the plans above, you’ll see that even our future retail plans (which kick in only for new customers who purchase after April 30th May 31st) have a price per keyword less than half of most of our competitor’s offering. To get the same price per keyword from competing services, you’d need to spend at least $ 99 per month!

We’d love to be able to offer FREE ongoing Rank Tracking to all our affected users, however, for reasons I’ve already covered, economically this is just not possible.

Our 50 keyword FREE plan, which meets the needs of over 92% of our customers, will cost us thousands of dollars each month to cover.

If you’re one of the handful who tracks over 50 keywords (and you’re an existing customer), we are able to give you special pricing – less than a quarter of the price of our competitors.

Anyone who purchases our product after April 30th May 31st will be able to choose from our retail plans, which are still great value – at less than half the price of most of our competitors.

All the Rank Tracker plans provide weekly reports. How will this work, and why aren’t we able to provide more frequent updates?

With just a few exceptions, the majority of our competitors provide only weekly ranking updates, and for good reasons:

  1. If you do regularly monitor rankings you’ll notice daily fluctuations in your results. This daily “noise” distorts the real picture of what is happening to your rankings.
     
    The vast majority of SEO professionals check their rankings on a weekly or fortnightly basis. It is generally accepted among SEO circles that checking rankings more often than this provides little value. It’s the equivalent of monitoring the stock price of your shares on a minute by minute basis. It’s too granular to provide any meaningful or actionable trends.
     
  2. There is a real, tangible hard cost to providing large volumes of keyword rankings. There is a significant infrastructure that needs to be built to look up millions of keywords per month. Providing weekly rankings means four checks per month per keyword. Providing daily rankings involves seven times as many keyword lookups, which translates directly into seven times the cost. Services that provide daily rankings are significantly more expensive per keyword to track – and rightly so!

In the interests of keeping keyword rankings as accessible and as affordable as possible to our customers, we have opted to initially provide only weekly ranking reports. If there is sufficient demand we may introduce daily rankings, but these plans will naturally be much more expensive to provide.

6. What’s unique about our Rank Tracker service? How does it compare with the competition?

If you haven’t really used the Rank Tracker module before, or haven’t checked it out for awhile, here’s a quick recap about some of its unique features beyond being just a quarter of the price of the competition.

They say that “feedback is the breakfast of champions”, and from the beginning Rank Tracker was designed to provide rapid feedback about the “effects” of your SEO link-building work and SEO strategy.

  1. Rank Tracker not only checks your ranking in the 3 major search engines, but also reports the number of links that are pointing to each of your ranking pages – Typically, as your link-building work increases, you’ll see an increase in the number of links, followed by an increase in your rankings. It’s a leading indicator to rankings, and only Noble Samurai’s Rank Tracker offers this feature. (SEO professionals love this feature – because it provides evidence of all the hard link-building work you’ve been doing)
     
  2. Rank Tracker shows you the rankings for EVERY SINGLE WEB PAGE THAT YOU CONTROL – It’s common in modern SEO to use multiple domains to rank for keywords. Most other Rank Tracking services can only track one domain, and only tells you the highest ranking you hold. We allow you to track any number of domains, as well as special URLs like YouTube videos. We show you all the rankings you hold in the top 100 results, not just the highest one.
     
  3. Rank Tracker allows you to track unlimited domains for a single keyword – Most other rank tracking solutions on the market charge their customers based on a concept called “keyword pairs”. If you wish to track your keyword rankings on a keyword for 5 different domains, you’d have to enter that keyword in 5 times, eating into your monthly quota. In Rank Tracker, that will count as only a single keyword – so your Keyword quota goes a lot further.
     
  4. Rank Tracker allows you to track the rankings on Web 2.0 sites (such as YouTube and Squidoo), that you control, but don’t own! – Many solutions on the market limit you to only tracking pages on a single domain, or force you to track each Web 2.0 site as another “keyword pair”, eating into your limited keyword quota. As you know, YouTube and Web 2.0 sites often comprise a critical part of modern SEO. Only Rank Tracker allows you to add as many Web 2.0 web pages as you like – while only using up a single keyword of your weekly quota.
     
  5. Rank Tracker supports the full range of search engine language and country combinations – Speaking to many rank tracking data providers we realized that very few support the full range of Language and Country combinations available in Google and the major search engines. Market Samurai has become very popular for non-US, non-English speaking customers because we’ve worked very hard to support right-to-left languages such as Hebrew, and “Unicode” languages such as Japanese and Chinese. The data provider we’ve chosen is one of the few who is able to provide the full range of Language / Country combinations.
     
  6. Rank Tracker manages the issues of Google “localization” and “personalization” – Google often serves up different ranking pages based on where you’re situated. Google also personalizes your search results based on the sites that you frequently visit. This “localization” and “personalization” behaviour can make it very challenging to get an objective set of general search results as a benchmark for your SEO activities.
     
    As a result, you often see very different results searching Google from your own web-browser than what a rank tracking service reports. The ranking data provider we’ve chosen does an excellent job of removing such biases from the results.
     

Summary

Phew! That’s a lot of information to digest! Here’s a quick recap if you’re short of time:

  1. If you’re an existing Market Samurai (or Article Samurai) customer you’ll get access to a FREE 50 keyword Rank Tracker plan – which our usage data shows will be suitable for over 92% of our customers.
     
  2. If you’re part of the handful of customers who need to track more than 50 keywords you’ll be able to get access to special plans which are less than a quarter of the price of most of our competition.
     
  3. We’re working really hard to get the new Rank Tracking service out to you as quickly as possible. We hope to have a version to Beta test in the next two to three weeks. We’ll send an email with the details of how to sign up to the Beta when it’s ready.
     

A big thanks once again to the incredible support and encouragement we’ve been receiving from our customers!

If you have any questions which aren’t directly answered in this post, please feel free ask them in the comments below.

Noble Samurai

Rank Tracker Beta Program

Rank Tracker Beta Program

**Sorry guys, the Rank Tracker Beta program has now closed! A huge thank you to everyone who participated in the Beta, we received some excellent feedback and made many changes to the software as a result. For everyone else, be sure to check your inboxes over the next few weeks for more information about the full release!

A Quick Recap…

A few weeks ago Google made some changes that had a big impact on the Rank Tracker module in Market Samurai.

In response to this, it’s been necessary for us to create an automated, weekly Rank Tracking service, and rebuild our Rank Tracker module from scratch.

And while it’s taken longer than we first thought, we’re really excited to share that after many late nights of coding (and over 80,000 lines of new code)… IT’S READY :-)

And we couldn’t be happier with the result!

With a new intuitive interface, you can now manage multiple rank tracking campaigns – completely on autopilot.

And because the new Rank Tracking system sources ranking data from reliable third party providers, it’s more stable and faster than ever before.

To join the Rank Tracker beta program, and be one of the first to get access to automated rank tracking, here’s what you need to do…

How To Get Started With The NEW Rank Tracker

To access the new Rank Tracker System, simply click on the link below and log into your Noble Samurai account using your registered email address and password.

You’ll then be able to join the beta program and download a special version of the software.

Click here to log into your account and get the New Version of Rank Tracker

If you can’t remember your password you can reset it here.

*Sorry guys, the Rank Tracker Beta program has now closed! Be sure to check your inboxes over the next few weeks for more information about the full release!

Your Free 50 Keyword Plan (Available Until 31st of May 2012)

As our last blog post outlined, our big hope was that we would be able to offer a FREE rank tracking plan for existing owners of both Market Samurai and Article Samurai.

The good news is that we will be able to offer a great FREE plan for all current owners of our products.

Until the 31st of May 2012, ALL existing customers of Market Samurai and Article Samurai will be eligible for a free 50 Keyword plan. The free plan will be reduced to 10 keywords for customers who sign up after the 31st of May 2012.

This means that 92% of our customers will get the benefit of automated rank tracking without spending a cent!

All you need to do is join the beta program here, install the latest version of Market Samurai, and access Rank Tracker by clicking on the Module tab.
*Sorry guys, the Rank Tracker Beta program has now closed! Be sure to check your inboxes over the next few weeks for more information about the full release!

To secure your 50 keyword plan, all you have to do is intall the update when the new Rank Tracker is released, and before May 31st, go to the Rank Tracker module, and your account will then be automatically setup with the introductory 50 Keyword White Belt Plan.

Details Of Our Paid Plans

Our ranking usage data analysis shows that our free 50 keyword plan will be more than adequate for 92% of our customers.

However, if you’re one of those who are in the 8% of users who track more than 50 keywords, then we want to make sure that we look after you too.

To understand how our prices compare, it’s important to assess the competition and see what the cheapest available options are on the market to track more than 50 keywords on a weekly basis:

Competitor

A

B

C

D

Cheapest 50+ keyword plan

$ 49 / Month

$ 24 / Month

$ 19 / Month

$ 99 / Month

Keywords tracked

250

100

100

1000

Price / Keyword

$ 0.20

$ 0.24

$ 0.19

$ 0.10

So, if you need to track more than 50 keywords then the cheapest plan from competing services begins at $ 19 / month, and you can pay as much as $ 99 / month!

To ensure that our existing customers get the best deal possible, we’re offering two sets of plans:

  1. Plans for our existing customers (or new customers who purchase before May 31st), which will include a 50% discount for the life of the plan.
     
  2. Plans for new customers who purchase Market Samurai after May 31st.
     

Here’s a list of what our plans will be for Noble Samurai’s New Rank Tracking service:

Rank Tracker Plan

Special Existing
Customer Pricing

(Sign up Before May 31st)

Retail Pricing


(Sign Up After May 31st)

White Belt

Keywords: 50
Price / Month: FREE
Price / Keyword: ZERO
Keywords: 10
Price / Month: FREE
Price / Keyword: ZERO

Yellow Belt

Keywords: 100
Price / Month: $ 5
Price / Keyword: $ 0.05
Keywords: 100
Price / Month: $ 10
Price / Keyword: $ 0.10

Orange Belt

Keywords: 200
Price / Month: $ 10
Price / Keyword: $ 0.05
Keywords: 200
Price / Month: $ 20
Price / Keyword: $ 0.10

Blue Belt

Keywords: 500
Price / Month: $ 25
Price / Keyword: $ 0.05
Keywords: 500
Price / Month: $ 50
Price / Keyword: $ 0.10

Brown Belt

Keywords: 1000
Price / Month: $ 40
Price / Keyword: $ 0.04
Keywords: 1000
Price / Month: $ 80
Price / Keyword: $ 0.08

Black Belt

Keywords: 2500
Price / Month: $ 99
Price / Keyword: $ 0.04
Keywords: 2500
Price / Month: $ 198
Price / Keyword: $ 0.08

So, if you’re an existing customer with 100 keywords, you can track your rankings for only $ 5 per month. That’s only $ 0.05 per keyword – less than a quarter of most of our competitors’ offerings!

Summary

  1. Market Samurai’s new automated Rank Tracking System is now ready for beta testing. To grab your copy, just click this link, sign in to your account and join the beta program.

    *Sorry guys, the Rank Tracker Beta program has now closed! Be sure to check your inboxes over the next few weeks for more information about the full release!
     

  2. Until May 31st, If you’re an existing Market Samurai (or Article Samurai) customer you’ll get access to a FREE 50 keyword Rank Tracker plan – which our usage data shows will be suitable for 92% of our customers.
     
  3. If you’re part of the handful of customers who need to track more than 50 keywords you’ll be able to get access to special plans which are less than a quarter of the price of most of our competition.
     

We look forward to hearing your feedback on the New Rank Tracking System.

– Eugene

Noble Samurai

Rank Tracker Update

Rank Tracker Update

Hi All,

This is just a quick progress update on the new Rank Tracker…

1,218 Market Samurai Owners Have Tested The New Rank Tracker:

Thanks to the 1,218 Market Samurai owners who have generously taken time out of their schedules to test the new Rank Tracker — the beta program has been a huge success!

So far we’ve received over 550 emails jam-packed with positive comments and actionable feedback, that we’re working hard to incorporate …And we’re very close to completion.

Our Beta Testers just love the new Rank Tracker! Here’s just a few of the new Rank Tracker features that our users are excited about:

  • Automatic weekly updates: No longer do you have to remember to check your rankings every week, and then manually click update buttons to retrieve your new ranking data. Now you can just sit back and relax as our new Rank Tracker automatically updates your campaigns for you each week, without you having to lift a finger.
  • Email notifications: Not only does the new Rank Tracker update your campaigns automatically each week, it also sends you an email notification as soon as your ranking data has been updated. So you can now focus your undivided attention on your business, until your notification email arrives.
  • A simpler interface: Unlike the old Rank Tracker, which drowned you in a sea of numbers, our new Rank Tracker’s simple new interface makes analysing your rankings a breeze — especially if you manage multiple websites, keywords and campaigns all at the same time.

…And here’s just some of the feedback we’ve received for the new Rank Tracker…

 

“LOVE LOVE LOVE the fact that it tracks rank automatically behind the scenes. You guys have turned this into something really great.” Craig Harte

“I absolutely love the new Rank Tracker, and will continue to be a Noble Samurai customer for life.” Jeff Monson (JLM Merchandise Support Team)

 

When Can You Get Your Hands On The New Rank Tracker?

With over 60,000 Market Samurai owners eager to get their hands on the new and improved Rank Tracker, we want to be sure that it’s 100% solid, and will provide you with a great user experience .

This means that we need to incorporate as much of our Beta Tester feedback into our product as possible before we go live. The good news is that we’re only a week or two from finishing the last few important feedback items on the list.

However, because Rank Tracker provides weekly updates, we also need to allow at least 2 or 3 weeks of scheduled ranking updates to pass, to ensure our Beta testers have a chance to test these final changes before we roll it out for everyone.

So based on these estimates, we’re currently aiming for a public release around mid-to late July, although this could change depending on what our Beta testers say — of course.

 

In The Meantime Here’s A Quick “Sneak Peek” Into The New Rank Tracker

You Can Manage Multiple Campaigns At The Same Time

With the old Rank Tracker, your ranking data was stored within your Market Samurai project file on your computer. This meant that if you managed more than one campaign, you were forced to close down and re-open each project file every time you wanted to review a different campaign.

In the new Rank Tracker your data is now stored in the cloud, instead of clogging up your project files, making them slow to load, and cumbersome to switch between. This means you can now view all of your current Ranking campaigns in one unified campaign panel, without having to switch between different Market Samurai project files.

Screenshot of campaigns panel in Market Samurai's New Rank Tracker module

 

You’ll Receive Ranking Update Email Notifications

In the past, every time you wanted to view your latest rankings, you had to open up Market Samurai, click an update button, and then wait patiently while it slowly gathered your data.

With the new Rank Tracker, your rankings are updated for you automatically each week, without you even needing to leave your computer turned on. And the second it’s finished retrieving your data, we’ll send you an email notification to let you know that your new ranking information is ready to view.

This means you can now just sit back and relax until you update email arrives.

Screenshot of Market Samurai's New Rank Tracker update notification email

 

View Your Previous Ranking Position At A Glance

It’s always been a bit tricky to work out exactly how many ranking places you’ve gained or dropped since your last ranking update. You’d have to open up a graph of your ranking history and interpret the data points to understand what was really going on.

The new Rank Tracker makes it much easier to see exactly what the change to your ranking has been. You can now just hover your mouse over your current ranking position, and a pop-up box will appear to show you how much it has moved.

This gives you instant access the exact information you need, precisely when you want it.

(In the image below, you can see that the ranking page has dropped four positions, to its current location in position five.)

Screenshot of the ranking results in Market Samurai's new Rank Tracker module

 

Snapshots Of The Search Results Where Your Rankings Were Found

Market Samurai’s Rank Tracker has always allowed you to view the page where your ranking data had been found, by storing the URL of the search query it used to find your ranking.

However due to the rise of “localisation” and “personalisation” in the search results, this has meant that more and more users were reporting inconsistencies between the results they saw in Rank Tracker, and what they saw when they clicked through to see the page in a browser.

In the new Rank Tracker we save a snapshot of every page where your rankings were found, so you’ll always be able to see the exact results that Market Samurai used to display your rankings.

A screenshot of the search result page where your ranking was found

 

What About The FREE 50 Keyword Plan, And The LIFETIME 50% Discount On All Higher Keyword Plans? Have I Missed Out Yet?

In previous blog posts we detailed a special offer for existing Market Samurai and Article Samurai owners which included a FREE 50 keyword Rank Tracking plan, and LIFETIME access to a 50% Half-Price discount to our entire range of higher keyword plans.

As we’re still a few weeks away from launching the new Rank Tracker we will also be extending the deadline as well.

This offer will commence as soon as the new Rank Tracking system goes live (around mid to late July), and we’ll send you three reminder emails to let you know exactly what you need to do to take advantage of it.

You can rest easy knowing you’ll receive plenty of notice to claim your FREE 50 keyword plan, and lock in your LIFETIME discount on all higher keyword plans before this offer expires.

 

Be On The Lookout For Your “Rank Tracker is LIVE” Notification Emails…

Remember to keep an eye out over the coming weeks for your ‘Rank Tracker is LIVE’ notification emails, to make sure you don’t miss out on your FREE 50 keyword plan, and your LIFETIME 50% half-price discount on all higher keyword plans.

 

Talk Soon,
Eugene Ware
CEO Noble Samurai

Noble Samurai

New Rank Tracker Is LIVE, but you must activate it today…

New Rank Tracker Is LIVE, but you must activate it today…

Noble Samurais Rank Tracker is now LIVEToday we have some GREAT news: After many long weeks of coding (and over 80,000 lines of new code) we’re really excited to unveil your New Rank Tracker System to you…

And we couldn’t be happier with the result!

Now there’s a ton of information in this blog post, but I wanted to be as thorough as possible to ensure you’re able to get up and running with the new Rank Tracking system quickly and easily. In today’s blog post I’ll reveal:

  1. Three great new features you get with your new and ‘improved’ Rank Tracker
  2. How to get started with the NEW Rank Tracker in 4 easy steps
  3. How to claim your FREE 50 keyword Rank Tracking plan (valued at up to $ 22.50 per month) by activating Rank Tracker before Midnight (Pacific Standard Time) Friday the 3rd of August
  4. How to lock in your LIFETIME access to your 50% Half-Price Discount on all higher-keyword Rank Tracker plans by activating Rank Tracker before Midnight (PST) Friday the 3rd of August
  5. What’s unique about our New Rank Tracker Service? And how it compares with the competition
  6. What you need to do today…

IMPORTANT NOTE: You NEED to activate your Rank Tracker module Today (or before MIDNIGHT (PST) Friday the 3rd of August) to secure your FREE 50 Keyword White Belt plan, and lock in your LIFETIME 50% half-price discount on all our higher keyword plans.

Remember, this is an exclusive offer for existing Market Samurai (and Article Samurai) customers ONLY, and will expire at MIDNIGHT (PST) Friday the 3rd of August. After this date the FREE White Belt plan will be reduced to 10 keywords, and the higher keyword plans will switch to retail pricing, and double in price.

Ok, there’s a lot to cover, so let’s get started.

As an owner of Market Samurai (or Article Samurai) you’re serious about SEO. You understand that for you to improve your rankings, you first need to TRACK them.

As you may know, a few months ago, Google made a major change that heavily affected the Rank Tracker module in Market Samurai and Article Samurai. As a result it’s been necessary to rebuild Rank Tracker from scratch…

Here Are Just 3 Of The Great New Features You Get In Your New And ‘Improved’ Rank Tracker…

If you remember using the old Rank Tracker, you’ll recall how frustrating it was to retrieve your data.

Every time you wanted to check your rankings you had to open up Market Samurai or Article Samurai, manually click a button, and then twiddle your thumbs while your ranking data was gathered.

If you had more than a few projects, this process could take hours. Well, that was the ‘old Rank Tracker’…

Here’s What’s New With The New Rank Tracking System:

  • Automatic weekly updates: No longer do you have to remember to check your rankings every week, and then manually click update buttons to retrieve your new ranking data. Now you can just sit back and relax as our new Rank Tracker automatically updates your campaigns for you each week, without you having to lift a finger.

 

  • Email notifications: Not only does the new Rank Tracker update your campaigns automatically each week, it also sends you an email notification as soon as your ranking data has been updated. So you can now focus your undivided attention on your business, until your notification email arrives.

 

  • A simpler interface: Unlike the old Rank Tracker, which drowned you in a sea of numbers, our new Rank Tracker’s simple new interface makes analysing your rankings a breeze — especially if you manage multiple websites, keywords and campaigns all at the same time.

And because the new Rank Tracking system sources ranking data from reliable third party providers, it’s more stable than ever before.

How To Get Started With Rank Tracker In 4 Easy Steps

  1. Open Market Samurai or Article Samurai and update to the latest version

  1. Open the first project you want to upload to the New Rank Tracker

  1. Click on the Rank Tracker Module to activate your FREE 50 Keyword White Belt plan

NOTE: Your window of opportunity to lock in your FREE 50 keyword White Belt plan closes on Friday the 3rd of August. If you don’t want to miss out on your free 50 keyword White Belt plan, you need to activate your Rank Tracker module now. For more information on your free White Belt plan, keep reading…

  1. Upload your historical Rank Tracker data to the cloud

How To Claim Your FREE 50 Keyword Rank Tracking Plan (valued at up to $ 22.50 per month) By Activating Rank Tracker Before Friday the 3rd of August.

Our big hope was that we would be able to offer a FREE rank tracking plan for existing owners of both Market Samurai and Article Samurai. We wanted to ensure that as many of our customers as possible would be completely unaffected by the changes imposed by Google.

So we analysed the usage patterns of our current customers, and negotiated aggressively with over a dozen ranking data providers in order to understand:

  1. If a FREE plan was even economically possible; and
  2. What a FREE plan would include for our existing users

The good news is that we will be able to offer a great FREE 50 Keyword plan for ALL existing customers of Market Samurai and Article Samurai.

Analysis of our ranking usage data over the past year, revealed the following usage pattern for our current customers:

92% track less than 50 keywords
7% track between 51-500 keywords
1% track over 500 keywords

So, as you can see, our FREE 50 keyword plan exceeds the needs of over 92% of our existing customers. Which means, if you’re part of this majority who track less than 50 keywords, you’ll get the benefit of fully automated rank tracking (where we look up your rankings for you automatically each week) and won’t have to pay a penny for it.

However, there are some important things to note:

  1. While the free plan will be free to you, it is NOT free to us– We will be paying thousands of dollars each month, on your behalf, to underwrite these free plans. We’ve set the freeline at a level that should satisfy the vast majority of users (over 92%), while setting the amount of cash that we need to outlay each month for our customers to a sustainable level.

Rest assured, this won’t bankrupt us, but it’s important to share that as we’ll be footing the bill for these FREE accounts, we had to draw the line somewhere, and a 50 keyword plan strikes a balance of meeting the vast majority of user’s needs, as well as managing our ongoing costs.

 

  1. This offer will ONLY be available for existing Market Samurai (and Article Samurai) owners, or anyone who purchases Market Samurai before Friday the 3rd of August – As our existing customers and trial users are those who will be most affected by the changes, this offer will only be available to the existing ownership base – anyone that has a full version of Market Samurai or Article Samurai, as well as any current trial user who upgrades to the full version before Friday the 3rd of August.

 

  1. After Friday the 3rd of August, the FREE plan for any new customers of Market Samurai will drop to 10 keywords per month– As there is a substantial ongoing cost in providing these FREE plans, the 50 keyword free plan is only available to existing owners (and anyone who upgrades to the full version before Friday the 3rd of August.With over 63,755 customers, you can start to understand why providing this FREE plan will cost us thousands of dollars per month.

    That’s why we can only make this offer available to existing customers. Future customers will be limited to a 10 keyword / month plan.

 

  1. This FREE 50 keyword plan is equivalent to PAID plans that cost up to $ 22.50 a month– We’ve done a thorough analysis of the competition in the rank tracking service space. Most rank tracking services fail to provide a FREE plan at all, and have a minimum entry price of $ 29 to $ 49 a month just to sign up. This being the case, the actual value to you for a comparable 50 keyword plan is anywhere between $ 5 to $ 22.50 per month.Only existing customers, and those who purchase the full version of Market Samurai before Friday the 3rd of August, will be entitled to this free 50 keyword plan – which provides up to $ 22.50 per month of keyword ranking checks, for FREE.
Free 50 keyword white belt plan

Claim your FREE 50 keyword White Belt plan by activating your Rank Tracker Module Now. Remember, this is an exclusive offer for Market Samurai and Article Samurai owners ONLY and will expire at MIDNIGHT (PST) Friday the 3rd of August.

After this date the free keyword plan will be reduced to just 10 keywords.

To activate your Rank Tracker module and claim your FREE 50 Keyword Plan:

  1. Open Market Samurai or Article Samurai, and update to the latest version

 

  1. Click on the Rank Tracker Module tab, and your FREE 50 Keyword White Belt plan will automatically be activated. (For more information on how to get started with the new Rank Tracker Click Here)

How To Lock In Your LIFETIME 50% Half-Price Discount On ALL Rank Tracker Higher Keyword Plans

Our ranking usage data analysis shows that our 50 keyword plan will be more than adequate for over 92% of our customers.

However, if you’re one of those who are in the 8% of users who track more than 50 keywords, then we want to make sure that we look after you too.

Before I reveal what the pricing plans are, it’s important to review the competition and see what the cheapest available options are on the market to track more than 50 keywords on a weekly basis:

Competitor

A

B

C

D

Cheapest 50+ keyword plan

$ 49 / Month

$ 24 / Month

$ 19 / Month

$ 99 / Month

Keywords tracked

250

100

100

1000

Price / Keyword

$ 0.20

$ 0.24

$ 0.19

$ 0.10

So, if you need to track more than 50 keywords then the cheapest plan from competing services begins at $ 19 / month, and you can pay as much as $ 99 / month!

While this might seem like a lot, there are good reasons for the price. There are hard costs to providing an infrastructure to check large numbers of keywords.

When doing our analysis and pricing model we have two definite advantages over our competitors:

  • Most competitor pricing is targeted at SEO agencies– companies with deep pockets. Agencies often charge hundreds or thousands of dollars to their own clients every month, and can therefore afford to pay substantial amounts each month to get their keyword rankings updated for them.Agencies manage multiple clients – needing to track hundreds or thousands of keywords each month. The pricing structure of the plans currently offered in the marketplace reflects this need. Unfortunately, this puts it beyond the reach of many small online business owners, particularly if they only need to track a few hundred keywords.

 

  • Most of our competitors serve a relatively small client base of SEO Agencies – and so are unable to spread their infrastructure costs across tens of thousands of users as we are.

We know who our customers are, and they are very different from the SEO agencies! While we do have some agencies and SEO consultants using our software, most of our users are small online business owners who don’t have hundreds of dollars per month to spend on tracking their rankings.

We’ve taken this need into consideration when coming up with our own Rank Tracking plans.

To ensure that existing customers get the best deal possible, we’re offering two sets of plans:

  1. Plans for our existing customers (or new customers who purchase before Friday the 3rd of August).
  2. Plans for new customers who purchase after Friday the 3rd of August

Here’s a list of what our plans will be for Noble Samurai’s Rank Tracking service:

Rank Tracker Plan

Special Existing
Customer Pricing

(Sign up Before Friday the 3rd of August)

Retail Pricing


(Sign Up After Friday the 3rd of August)

White Belt

Keywords: 50
Price / Month: FREE
Price / Keyword: ZERO
Keywords: 10
Price / Month: FREE
Price / Keyword: ZERO

Yellow Belt

Keywords: 100
Price / Month: $ 5
Price / Keyword: $ 0.05
Keywords: 100
Price / Month: $ 10
Price / Keyword: $ 0.10

Orange Belt

Keywords: 200
Price / Month: $ 10
Price / Keyword: $ 0.05
Keywords: 200
Price / Month: $ 20
Price / Keyword: $ 0.10

Blue Belt

Keywords: 500
Price / Month: $ 25
Price / Keyword: $ 0.05
Keywords: 500
Price / Month: $ 50
Price / Keyword: $ 0.10

Brown Belt

Keywords: 1000
Price / Month: $ 40
Price / Keyword: $ 0.04
Keywords: 1000
Price / Month: $ 80
Price / Keyword: $ 0.08

Black Belt

Keywords: 2500
Price / Month: $ 99
Price / Keyword: $ 0.04
Keywords: 2500
Price / Month: $ 198
Price / Keyword: $ 0.08

So, if you’re an existing customer with 100 keywords, you can track your rankings for only $ 5 per month. That’s only $ 0.05 per keyword – less than a quarter of most of our competitors’ offerings!

For all existing customers (and for anyone who upgrades to the full version of Market Samurai before Friday the 3rd of August), you’ll get access to all our retail plans, but at a 50% Half-Price Discount!

If you study the plans above, you’ll see that even our future retail plans (which kick in only for new customers who purchase after Friday the 3rd of August) have a price per keyword less than half of most of our competitor’s offering. To get the same price per keyword from competing services, you’d need to spend at least $ 99 per month!

We’d love to be able to offer FREE ongoing Rank Tracking to all our affected users, however, for reasons I’ve already covered, economically this is just not possible.

Our 50 keyword FREE plan, which meets the needs of over 92% of our customers, will cost us thousands of dollars each month to cover.

If you’re one of the handful who tracks over 50 keywords (and you’re an existing customer), we are able to give you special pricing – less than a quarter of the price of our competitors.

Anyone who purchases our product after Friday the 3rd of August will be able to choose from our retail plans, which are still great value – at less than half the price of most of our competitors.

To see how to change your plan, just watch the video below.

How to Change Your Rank Tracker Plan

50 Percent Discount

Lock in your LIFETIME 50% Half-Price discount on all higher-keyword plans by activating your Rank Tracker module now. Remember, this is an exclusive offer for Market Samurai and Article Samurai owners ONLY and will expire at MIDNIGHT (PST) Friday the 3rd of August.

After this date the all higher keyword plans will switch to retail pricing, and double in price.

To activate your Rank Tracker module and claim your LIFETIME 50% half-price discount on all higher-keyword plans:

  1. Open Market Samurai or Article Samurai, and update to the latest version

 

  1. Click on the Rank Tracker Module tab and your 50% half-price discount will be locked in for life. (For more information on how to get started with the new Rank Tracker Click Here)

Why Does The New Rank Tracker Provide Weekly updates?

With just a few exceptions, the majority of our competitors provide only weekly ranking updates, and for good reasons:

  • If you do regularly monitor rankings you’ll notice daily fluctuations in your results.This daily “noise” distorts the real picture of what is happening to your rankings.The vast majority of SEO professionals check their rankings on a weekly or fortnightly basis. It is generally accepted among SEO circles that checking rankings more often than this provides little value. It’s the equivalent of monitoring the stock price of your shares on a minute by minute basis. It’s too granular to provide any meaningful or actionable trends.

 

  • There is a real, tangible hard cost to providing large volumes of keyword rankings.There is a significant infrastructure that needs to be built to look up millions of keywords per month. Providing weekly rankings means four checks per month per keyword.Providing daily rankings involves seven times as many keyword lookups, which translates directly into seven times the cost. Services that provide daily rankings are significantly more expensive per keyword to track – and rightly so!

In the interests of keeping keyword rankings as accessible and as affordable as possible to our customers, we have opted to initially provide only weekly ranking reports. However, if there is sufficient demand we may introduce an option for immediate paid updates in the future.

What’s Unique About Our New Rank Tracker Service? How Does It Compare With The Competition?

If you haven’t really used the Rank Tracker module before, or haven’t checked it out for a while, here’s a quick recap of its unique features (beyond being just a quarter of the price of the competition).

They say that “feedback is the breakfast of champions”, and from the beginning Rank Tracker was designed to provide rapid feedback about the “effects” of your SEO link-building work and SEO strategy.

  1. Rank Tracker not only checks your ranking in the 3 major search engines, but also reports the number of links that are pointing to each of your ranking pages – Typically, as your link-building work increases, you’ll see an increase in the number of links, followed by an increase in your rankings. It’s a leading indicator to rankings, and only Noble Samurai’s Rank Tracker offers this feature. (SEO professionals love this feature – because it provides evidence of all the hard link-building work you’ve been doing)

 

  1. Rank Tracker shows you the rankings for EVERY SINGLE WEB PAGE THAT YOU CONTROL – It’s common in modern SEO to use multiple domains to rank for keywords. Most other Rank Tracking services can only track one domain, and only tell you the highest ranking you hold. We allow you to track any number of domains, as well as special URLs like YouTube videos. We show you all the rankings you hold in the top 100 results, not just the highest one.

 

  1. Rank Tracker allows you to track unlimited domains for a single keyword – Most other rank tracking solutions on the market charge their customers based on a concept called “keyword pairs”. If you wish to track your keyword rankings on a keyword for 5 different domains, you’d have to enter that keyword in 5 times, eating into your monthly quota. In Rank Tracker, that will count as only a single keyword – so your Keyword quota goes a lot further.

 

  1. Rank Tracker allows you to track the rankings on Web 2.0 sites (such as YouTube and Squidoo), that you control, but don’t own! – Many solutions on the market limit you to only tracking pages on a single domain, or force you to track each Web 2.0 site as another “keyword pair”, eating into your limited keyword quota. As you know, YouTube and Web 2.0 sites often comprise a critical part of modern SEO. Only Rank Tracker allows you to add as many Web 2.0 web pages as you like – while only using up a single keyword of your weekly quota.

 

  1. Rank Tracker supports the full range of search engine language and country combinations – Speaking to many rank tracking data providers we realized that very few support the full range of Language and Country combinations available in Google and the major search engines. Market Samurai has become very popular for non-US, non-English speaking customers because we’ve worked very hard to support right-to-left languages such as Hebrew, and “Unicode” languages such as Japanese and Chinese. The data provider we’ve chosen is one of the few who is able to provide the full range of Language / Country combinations.

 

  1. Rank Tracker manages the issues of Google “localization” and “personalisation”– Google often serves up different ranking pages based on where you’re situated. Google also personalizes your search results based on the sites that you frequently visit. This “localization” and “personalization” behaviour can make it very challenging to get an objective set of general search results as a benchmark for your SEO activities.As a result, you often see very different results searching Google from your own web-browser than what a rank tracking service reports. The ranking data provider we’ve chosen does an excellent job of removing such biases from the results.

What You Need To Do Today…

  1. If you’re an existing Market Samurai or Article Samurai customer and you track LESS than 50 keywords — activate today (or before Midnight (PST) Friday the 3rd of August) and you’ll secure your FREE 50 keyword White Belt plan for life. Our usage data shows that this is more than enough for over 92% of our customers.

 

  1. If you’re part of the handful of customers who need to track MORE than 50 keywords — activate today (or before Midnight (PST) Friday the 3rd of August) and you’ll lock in LIFETIME access to our higher keyword plans at a 50% half-price discount (which are less than a quarter of the price of most of our competition).

 

  1. If you’ve NEVER USED rank tracker before, now is the best time to start. Activate today (or before Midnight (PST) Friday the 3rd of August) and you’ll secure your FREE 50 keyword White Belt plan, and LIFETIME access to all our higher keyword plans at a 50%half-price discount, should you need to upgrade in the future.

Just to recap, to get access to the new Rank Tracker, all you need to do is:

  1. Open Market Samurai or Article Samurai, and update to the latest version

 

  1. Click on the Rank Tracker Module tab to activate your FREE 50 Keyword White Belt plan. (For more information on how to activate your Rank Tracker module Click Here)

And finally, a huge thank you for all the incredible support and encouragement we’ve received from our customers — and to the 1,218 dedicated users who took valuable time out of their schedules to participate in the Beta. We received some excellent feedback, and made many improvements to the software as a result.

We hope you enjoy using the new Rank Tracking system, and if you have any questions which aren’t directly answered in this post, please feel free ask them in the comments below.

Warm regards,

Eugene Ware
CEO
Noble Samurai

P.S. To claim your FREE 50 keyword plan, and lock in your LIFETIME access to your 50% half-price discount on all higher-keyword plans, you need to activate your NEW Rank Tracker module before Midnight (PST) Friday the 3rd of August.  Activate your Rank Tracker module today by clicking here and following these 4 easy steps:

Remember, this is an exclusive offer for existing Market Samurai (and Article Samurai) customers ONLY, and will expire at Midnight (PST) Friday the 3rd of August.

After this date the FREE White Belt plan will be reduced to 10 keywords, and the higher keyword plans will switch to retail pricing, and double in price. So if you don’t want to miss out, click here now to see how to activate:

Noble Samurai

Google changes SEO forever with it’s Disavow Link Tool – What you Need to Do Right Now…

Google changes SEO forever with it’s Disavow Link Tool – What you Need to Do Right Now…

Police Woman

On April 24th Google unleashed the biggest change to its search engine algorithm in over 8 years – the dreaded “Penguin” update. In a nutshell, they began PENALIZING websites that obtained poor quality links, and websites that had too many “SEO Optimized” anchor text links.

For the first time ever, links can POISON your site, negatively impacting your rankings.  Because links are very difficult to remove once they’ve been built, Penguin makes it almost impossible for websites to recover from link-based penalties.

Yesterday, on October 17th, Google announced the much anticipated “Disavow Links” tool in Google Webmaster Tools.

This tool finally gives webmasters the much-needed ability to tell Google to “ignore” specific links and domains from poor quality link-sources.

Google’s new Disavow Links Tool allows any site owner to upload a list of URLs (or entire domains), with the promise that (in most cases) links from that site will be excluded from ranking algorithms within a matter of weeks.

Here’s what the interface looks like:

Disavow Links Tool

This is both good news and bad news for website owners:

The Good News is…

If you’ve been a Penguin casualty, and have tried to remove as many links as you can but still can’t seem to recover, then you can use this new Link Disavow tool to essentially “delete” the poor quality links that are poisoning your website.

The effects don’t happen immediately (Matt Cutts reveals in this video that it may take a few weeks for any links that you wish to be disavowed to take effect in the rankings).

For millions of website owners who have been hit by the Penguin Update and who have done nothing to incur any penalties (or whose SEO teams have applied “gray-hat” link-building techniques without them knowing) and who have been “collateral damage” – this is great news!

 

The Bad News Is…

By giving webmasters the power to “report” bad links they have essentially “crowd-sourced” link-spam detection.

Think about it…

Millions of webmasters will be submitting long lists of low-quality or spammy sites, which Google can then use in its algorithm to penalize not only the sites that are providing these poor quality links, but also those that are linked to by these sites.

This spells disaster for any site that makes it too easy to get a link back to your site. For example, popular “easy” sources of links have traditionally been:

  • Blog comments
  • Forums
  • Web 2.0 sites
  • Article Directories
  • Web Site Directories
  • Poor quality, automated Blog Networks with no human-approval “citation” process
  • Social Bookmarking Accounts

The “low hanging fruit” sites that promiscuously give out too many links, too easily will most likely see poor pages (or even their entire domain) get penalized.

But what’s worse is that a penalized domain may also penalize any other sites that it links out to. (Think of the opposite of PageRank – where poisoned “link-juice” flows through to sites that are linked from them.)

Now, much of what I’ve mentioned is speculation at this point, but with this additional data, Google is free to incorporate these kinds of “tweaks” into its ranking algorithm. This is data that they’ve never had at this kind of scale, ever before.

It makes sense, doesn’t it? If Google identified a website as being ripe for link-exploitation, and a lot of websites are using it to build easy links, then it may infer that anyone also using that site for links is a candidate for penalty.

 

Search Engine De-Optimization Will Continue Via “Sacrificial” Sites

One of the biggest complaints around the Penguin update is that it allowed unscrupulous SEOs to point bad links and “over optimize” their competitors links to decrease their rankings.

While the Link Disavow Tool only allows you to report links pointing back to your site through Webmaster Tools, an entire industry will spring up around existing domains or building new-sites that will aim to build links from the same sources of their competitors – and then “report” these bad links to effectively reduce the “link-juice” of their competitors.

Aggressive automated link-building tools and techniques will still have their place – in poisoning sites that have links that mirror their competition. This will most likely only occur in hyper-competitive SEO markets, but depending on how effective this strategy is, it may overflow into more traditional SEO markets.

 

So, What does Google Want from a Link?

That begs the question: What does Google want? How do you differentiate from poor quality links and high-quality links?

Google genuinely wants links to be a vote of confidence for a site. The concept of PageRank stemmed from the idea of “Citation” in the academic paper publishing process where one paper would “cite” another paper in its references. The more citations a paper has, the more important it is.

Google wants links that are true measures of citation. Therefore a good guideline is this:

  • Good links are those by which an actual human being has taken the time to approve the link (or content containing the link in the case of genuine quality content syndication for backlink creation).
  • Bad links are links that can be created automatically with no human intervention or quality review. These kinds of links are ripe for exploitation through leveraged automation through software tools.

If you haven’t already, I recommend that you read through the Google Webmaster Guidelines to get a feel of what they consider good and bad links. They’ve recently updated it to include a range of examples to make this distinction clearer.

 

How To Thrive With SEO in a Post-Penguin/Disavow Tool Environment…

We strongly believe that with Google’s bias towards Social Media ranking factors becoming more important, using a sophisticated Social Media / Market Leadership strategy with a strong SEO focus in mind is the best way to improve rankings in the months to come.

If you’d like us to provide some training on using Social Media for SEO, please leave a comment below.

We have had increasing interest in effective “post-Penguin” link-building and SEO strategies and may do a “Post Penguin SEO” Q&A webinar if there is enough interest. If you think this would be valuable to you, leave a comment below and we’ll make it happen.

 

What you need to do RIGHT NOW…

As a website owner you need to do the following immediately or risk being part of the inevitable SEO “cleansing” that is to come:

  1. If you have any form of link-exchange plugin or system on your website, remove it immediately. As people starting “reporting” sites that are poor quality, your site may inadvertently become part of the “collateral damage” by becoming a source of poor quality links.
  2. If you participate in any form of poor quality link-building system then stop immediately. As webmaster report sources of poor links, if they also link to your website you may end up being penalized as a result.
  3. If you’ve been hit by Penguin and can’t recover, or are worried about being “on the edge”: start analyzing your backlinks (you can use the Anchor Text Analyzer in Market Samurai or the list of links in Google Webmaster Tools).Look for sources of poor quality links and you may wish to consider using the new Disavow Links Tool to remove those links which may be hurting you. Read the resources linked to below before making any knee-jerk reactions, however. Most people shouldn’t need to use this tool at all.

 

Resources You Need To Read Today…

This is a recent announcement and there’s not a lot known about the Disavow Links Tool yet. But here’s a great list of “must read” resources which represents the best information about the tool, and its implication on the web today:

Please don’t do ANYTHING until you’ve reviewed these resources.

 

Conclusion

Penguin was the first in a powerful salvo of attacks against link-spam, and this Disavow Links Tool has changed the SEO game once again. This is perhaps, the most significant change in the history of SEO.

Link-building using automated techniques that “side-step” the citation process of human review and approval have always been a questionable proposition, but it’s now time to cease using these techniques immediately and focus on more traditional “white hat” link-building strategies.

Once again, we strongly believe that using sophisticated Social Media and Market Leadership strategies with a strong SEO “side-effect” is the best way to improve rankings under the current SEO environment.

If you’d like to receive some content or attend a Q&A webinar from some SEO experts that excel in this area, please leave a comment below and we’ll organize for you to get all your questions answered – in what is becoming a very confusing and challenging time in the SEO industry.

Warm Regards,

Eugene Ware
CEO
Noble Samurai

Noble Samurai

Is this the ‘NEW’ SEO?

Is this the ‘NEW’ SEO?

Future of SEOFollowing the carnage of Google’s Penguin update and the release of their Disavow tool, I’ve noticed an interesting shift taking place in the SEO community.

I must admit, when I hear a new idea for the first time, I usually take it with a grain of salt…

BUT – when several people I respect start talking about the SAME idea – that’s when I sit up and take notice.

Here’s What Happened…

A couple of weeks ago, I watched a ‘Whiteboard Friday’ session by Rand Frishkin over at SEOmoz.com.

Rand predicted that over the next 6-12 months there’d be a major shift away from ‘building’ links back towards ‘earning’ links, and suggested a number of cool ways to do this including:

  • Participating in online communities that are active and authentic in a way that people notice you and link to your content organically.
  • Becoming active on social media networks.
  • Guest blogging on ‘leading’ blogs in your niche.

The Next Piece of the Puzzle

Then last week on our ‘Disavow Tool’ webinar, Leslie Rhodie who is often called the ‘Godfather of SEO’ spoke about the importance of engaging with your market and shared the following slide:

When I saw this slide, I realised that Rand and Leslie were basically saying the same thing…

In a post Penguin world, the best way to secure top rankings, generate traffic and increase your sales was to connect with your market, deliver great content and focus on adding genuine value to the lives of your readers.

And then it hit me…

The ‘NEW SEO’ was in factMarket Leadership

Rather than trying to find a loophole in Google’s algorithm and ‘gaming’ the system, your efforts are now much better spent focusing on becoming a leader in your market.

The BIG problem with Market Leadership…

The only problem with this idea of becoming a market leader is that…

It takes FOREVER!

If you’re trying to regularly produce high quality articles, videos, and podcasts AND engage in conversation with your readers via Facebook and Twitter – you can easily end up working 10 hours a day.

In fact a CBS news article revealed that 61% of online business owners said they work six or more days per week, and more than 10 hours per day.

Now I don’t know about you, but that’s NOT why I started an online business!

How To Become A Market Leader In 5 Minutes a Day

The great news is that there is another way to become a market leader and we want to share it with you today.

You see last year I spoke at one of Ed Dale’s seminars, and I was lucky enough to be in the room, when a guy named Pete Williams delivered THE BEST presentation I have ever seen at an Internet Marketing event.

Pete has kindly given us permission to share part of that presentation with you, and in the following video – he reveals how to become a market leader in only 5 minutes a day.

It’s kinda like the 4 Hour Work Week – ON STEROIDS!

Everyone who has watched this video, has been totally blown away by what Pete can achieve in 5 minutes a day using a super smart system to leverage his time and knowledge.

The video’s only 14 minutes long, so be sure to watch all the way to the end.

Let us know what you thought about the video in the comments below, and if you’re interested in these ‘business hacks’ – make sure to sign up for our FREE upcoming webinar with Pete.

Warm Regards,

Eugene Ware
CEO
Noble Samurai

Noble Samurai

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