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This Wall Street Journal Article really says a lot about the power/danger of mobile devices in the purchasing environment. It shows how many customers turn to their mobile phone before making a purchasing decision (making sure there isn’t a better deal out there).

Though the example is directed at retail stores, this just displays one of the many ways that mobile phones can threaten businesses.

Here’s how I look at it…

The mobile device empowers the buyer. Why?

Well, the buyer has the power to make more informed decisions about a purchase, not to mention the empowerment to buy something regardless of where they are or aren’t.

I won’t bother talking about the disadvantages of not having one, because pretty much everyone has one these days. By the end of 2011, 1 in 2 Americans will have a smartphone, while pretty much all of them have some sort of mobile device.

The mobile device either empowers or ravages a business.  Why? …

A business with a mobile marketing plan is empowered!  It stands ready for mobile users, giving them the option to buy their products from a mobile phone and to explore all the information they need to know about their offerings.

A business that ignores mobile marketing… “c’est la vie”!  When a customer is on the run, when a customer is comparing, when you’ve got a better price offer… What are you doing to capture those potential sales, and to save the ones someone else is taking from  you?

Conlusion: Harness or be harnessed (comment below)

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