Affiliate program management


Roswell, GA (PRWEB) August 13, 2010

Greg Hoffman Consulting, a successful affiliate management agency, has created an advisory council comprised of affiliate marketing experts and industry veterans to help with thought leadership and overall strategy to better serve current and future clients.

The council will meet informally monthly but is not a governing authority. Members represent perspectives from the viewpoint of affiliates, managers, merchants and networks. Their collective wisdom will support the GHC team with invaluable insight and will uniquely differentiate the outsourced program management firm from its competitors. The goal is ongoing brainstorming that will help GHC continue its creative affiliate promotions and contests that keep merchants at the top of the minds of busy affiliates throughout the year.

Six advisors are being announced today on the eve of the Affiliate Summit East in New York City. The majority of the council will meet for the first time together at the industry’s premier event this weekend.

“Our advisory council gives us a chance to clearly focus on new trends and strategies that will immediately impact the relationships we broker between merchants and affiliates,” said Greg Hoffman, president of the agency. “Everyone involved so far is excited about the diversity of the group and how our discussions can move affiliate marketing to the next level. “

The Advisory Council members include:

Denise O’Berry – Affiliate/Mentor. O’Berry is an accomplished author and a nationally recognized expert on small business matters. O’Berry was the first person to ever mention the topic of “affiliate marketing” to Hoffman, back in 2003.

Todd Farmer – founded Kowabunga!, Inc. in 1996 and later sold the legendary affiliate network to Think Partnership. Farmer is a rockstar affiliate marketer and entrepreneur with tons of ideas to share.

Eric Nagel – Affiliate. Nagel is a programmer-turned-affiliate marketer, specializing in PPC and SEO. He’s been in the affiliate industry since 2005, and a full-time affiliate since 2008.

Matt McWilliams – Affiliate Manager for Legacy Learning Systems. McWilliams is the winner of numerous awards including 2009 Affiliate Manager of the Year from ABestWeb.com and the 2010 Affiliate Summit Pinnacle Awards Affiliate Manager of the Year.

Jill Pepitone – Affiliate and Manager. Pepitone is President of Beaches and Towns Network, Inc. and has been a part-time affiliate marketer since 2005. She is currently working on earning her master’s degree and poised to take on affiliate marketing full time soon.

Bill Swartwout – founder of the Beaches and Towns Network, Inc. Swartwout has been in the affiliate marketing industry since 1999, when he launched his first commercial website. He now manages three affiliate programs in the financial and travel fields.    

Greg Hoffman Consulting is an outsourced program management agency with merchants in the top affiliate networks. The GHC team consists of two experienced affiliate managers and a recruiter. Visit www.greghoffmanconsulting.com to learn more about our style of affiliate management. We specialize in recruiting quality affiliates relevant to the merchant and we focus on individual communication with top affiliates all the time.

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