Affiliate Marketing Research Study Conducted To Benefit Online Marketing Industry

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New York, NY (PRWEB) June 9, 2008

Performance-based online marketing agency NETexponent has released an affiliate marketing survey to be completed by affiliates and publishers. The survey results will confirm industry best practices in several aspects of affiliate marketing, including how best to communicate with affiliates, what tools and information affiliates crave, who affiliates are, and what challenges they face.

Although marketing research has been conducted on affiliate marketing by organizations like AffStat, Performics, Marketing Sherpa, and Jupiter, it largely uncovers information most relevant to advertisers and merchants. The desire for useful information on marketing trends specific to affiliate and publisher experiences prompted NETexponent to launch their own affiliate marketing survey. This unique perspective on marketing research caught the attention of Marketing Sherpa who has expressed interest in publishing the results.

“We are excited to analyze the feedback and share affiliates’ wants and needs with the online marketing community,” said Chris Kramer, Media Director and Co-Founder of NETexponent. “We expect the results to show interesting patterns in affiliate marketing today, as well as help us get an idea of the direction of future changes in marketing trends.”

Participants of the survey will be able to share their insight and will receive a full copy of the survey results in exchange for their time. If you are an affiliate/publisher and are interested in sharing your views by completing this short, 26-question survey we will send you a copy of the results. Your time and input is greatly appreciated. If you are not involved in affiliate marketing but are interested in receiving the survey results, please email: survey @

NETexponent respects the privacy of affiliates and only aggregate information will be shared. If you are not familiar with NETexponent, please read other affiliates’ thoughts on the company.

NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.


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