by Ken Lund
Driving Traffic To Your Business Opportunity
Article by Cenay Nailor
I guess you would have to have been living under a rock (or just not surfing the Internet) for the past two years to NOT know about Google’s Adwords feature, but I thought I would spend a few minutes explaining how to drive traffic to your business opportunity page.While there are a few methods (we will cover them all in later posts) to do this, none is as quick or effective as using one of the largest *in-place* methods available, Google Adwords.
Here’s how it works… you research what keywords you want to advertise for (keywords are what the people searching Google use to get results), build an ad, bid on the keywords and then turn on the tap. Instant traffic flows to your web site.Sounds easy doesn’t it?
Well, there are a few pitfalls (think Grand Canyon if you go into this without some forethought), some things to look out for, and you need to be prepared to spend some time researching, reviewing, refining and adjusting the list of words or phrases people will be searching for to find you. If you just put 1-10 keywords in your bid list, you will get a few *hits*. The more keywords you enter, the more *hits*.But, and let me be VERY clear here, if you enter keywords just for the sake of having more in your list, you will go broke pretty fast. You want *laser-guided keywords* that bring traffic to your site, but you ONLY want keywords that relate directly to your opportunity, and indicate a willingness on the part of the web surfer to review your page.
In other words, don’t include a keyword phrase like “real estate home business” because those people aren’t looking for what you are offering (unless you actually have an MLM opportunity in the real estate field!). Every time someone searching for that term sees your ad and clicks, you wasted the “cost-per-click” associated, you pissed off the surfer because they really don’t want to know more about your MLM and you dilute your traffic analytics.
The next element to successfully driving traffic to your web site is the ad itself. Google has been a little stingy with space and only allows you 25 characters in the headline, 35 in each of two description lines, and a display URL (also 35 characters ). Frankly, it’s pretty hard to generate excitement and interest with so few words, but it can be done. Again, plan to spend a little time with this element. You want to explain features or benefits to the person reading the ad, so they WANT to click to see what you have to offer.Whatever you do, don’t lie. People aren’t stupid (despite what you might think) and will leave disgusted if they see an obvious lie. They will also leave pretty quick if they clicked a ad that promised them free information and only find paid content available. Again, this just wastes your money and their time. Not a good combination.
The Capture (or Landing) Page
The final element, and one you should plan to give a lot of thought to, is your landing page. This is the page that the web surfer sees when they do click on your ad. You have about 5 seconds to grab their attention and give them a reason to keep reading so this should quickly explain what you are about, or answer a question they have been asking (their internal dialogue), or even better, ask them a question they really want to know the answer to, such as “Are you losing weight the way you want to?” or “Do you have all the money you need to do the fun things in life? I do!”.
The headline is one of the most important aspects of your Capture Page. And if you ask and then answer the question (within the body of the sales letter), they will keep reading. Make your points one by one, each one directed at generating excitement, showing them how it is possible for them and then ask them to take action. It can be to sign up for more info (lead capture), or sign up now, or purchase something from you. The goal here is to get them to take action for their own benefit, so your wording needs to move them to that end. My favorite is the email capture because I know with their email address, I have more than one opportunity to *sell* them. I can send them free information, build trust, get them used to hearing from me (but don’t over do this part) and then when they are ready, whether its tomorrow, next week or two months from now, they will remember the contact, the good information and they will call me and ask to join the organization. Why? Because I educated them, and asked for nothing in return.
I could spend hours and hours on how to drive traffic to your business opportunity and still not scratch the surface, but I wanted to give you some food for thought. There are other ways which I will cover in more detail in later posts, but here is a teaser…
Forum’s: Posting, answering questions, asking questions and interacting with other network marketing professionals is a good way to establish yourself as an authority. It’s also a free way to drive traffic to your business opportunity. Just add a signature line to your profile so each time you post or reply to a message, your link is shown and clickable. Remember, other networking people read these posts. Many will click the link to see what you are doing.
Blogs: Posting information in your blog is also a good way to drive traffic where you want it. Write a post about the three things you should avoid saying on the phone with a prospect, or the 5 things you need to always say, or how to counter rejection, and people will read it. The search engines will list you, so someone looking for information about what you wrote about will be presented with your blog entry. The more you write, the more traffic you get. Remember to show your business opportunity link somewhere on your blog page. Every few posts, mention that that link explains *something* better. There are free Blogs out there, ready and waiting for you. I use both Blogger.com and I host my own using Blogger’s interface. I also have a WordPress blog (this one) that allows for some more advanced templates, though it’s a little harder to get setup initially. While hosting your blog or using WordPress might be a little too advanced for your taste, the first is literally *push-button-publishing*. Go to http://www.blogger.com and try it today.
Articles: There are dozens of article directories available on the web today. Each of these articles allows an unlimited number of *reprints* by anyone at all. Let’s say I have a website about Gardening and I want fresh content so the search engines are happy, but don’t have time to write it myself… I search out an article from one of more than 700 directories, pull the article and post it on my site. The search engines are happy. The web surfer is happy. And the person that wrote the article is happy because each reprint MUST include all the original text and links. It’s a win-win.
About the Author
Cenay Nailor is currently involved with Nussentials, a Health Products MLM and spends her spare time researching, exploring and documenting with articles the most effective ways to grow your business. To request contact, visit http://www.NowYouAreTalking.com or http://www.CenayNailor.com/MLM