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The Future of Performance Marketing: The Evolution (part 1) at Affiliate Summit West 2009

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The Future of Performance Marketing: The Evolution (part 1) at Affiliate Summit West 2009.

Larry Adams, Product Manager, Google
Scott Jangro, President, MechMedia, Inc.
Jim Jessup, Director Marketing, Yahoo!
Steve Schaffer, Founder/CEO, Vertive, Inc.

Session description:

We will start with a short presentation and then these industry leaders will continue with an open discussion about the evolution of affiliate marketing into performance marketing. Panelists will continue in Session 6b with: "What’s Next".

Audio of the conference session available free at www.geekcast.fm.

Future of Affiliate Marketing – Offline at Affiliate Summit West 2009

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Future of Affiliate Marketing – Offline at Affiliate Summit West 2009.

Jonathan Treiber, EVP Biz Dev & Co-founder, RevTrax

Session description:

Purpose of presentation is to outline our vision or the future of affiliate marketing and seeing an expansion of affiliate marketing to offline transactions and offline media channels (publishers).

Audio of the conference session available free at www.geekcast.fm.

The Future of Performance Marketing Session at Affiliate Summit East 2008

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Industry leaders will explore the performance marketing landscape and what the future holds. Who will lead the growth as the industry matures? Publishers? Networks? Google? Who will acquire who?

Steve Schaffer, Founder & CEO, Vertive, Inc. (Moderator)
Stephanie Gay, Director, External Channels, American Express
Chris Kramer, Co-Founder & Media Director, NETexponent
Kim Riedell, Vice President, Client Development-East, Commission Junction

Audio of the session is available at www.geekcast.fm.

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