Lafayette, CA (PRWEB) February 01, 2013

According to a Pew Research Center survey released this week, nearly half of Americans aged 40-59 are providing financial support for their adult children, and one in five are also providing financial assistance or care for an aging parent. The so called Sandwich Generation which is bearing the financial and emotional burdens of their parents and children simultaneously, are more likely to be affluent adults with household incomes of $ 100,000 or more, according to the survey. Of this group, 58% describe themselves as living comfortably or having funds left over after meeting their expenses. Which means theres plenty of opportunity for entrepreneurs to serve Sandwich Generation consumers with products and services that can help them manage the needs of the family members they support and get some time and money back for themselves.

Sandwich Generation consumers are facing challenges related to stress, emerging health issues that appear with age, and time management, said Mary Furlong, executive producer of the Whats Next Boomer Business Summit and CEO of Mary Furlong & Associates. At this years Summit, well explore the unmet needs of Sandwich Generation consumers, hear best practices from those who deeply understand and profitably serve them, and look at where the growth opportunities are in areas such as chronic disease management, caregiving, housing, mobile devices, transportation, and more.

The 10th Annual Whats Next Boomer Business Summit will take place on March 12, 2013 at the Hyatt Regency Chicago in Chicago, IL. Every year, Whats Next brings together the countrys leading Baby Boomer strategists and marketers at an event designed to introduce new research, products and services that truly represent what is next in the Boomer market, and this year is no different.

Specific Summit topics related to business opportunities among Sandwich Generation consumers include What a Difference a Decade Makes: Trend Transformations from 2003 to today to 2023. In a conversation led by Furlong, Gail Sheehy, author of Passages in Caregiving, and Jody Holtzman, senior vice president of Thought Leadership at AARP which will look at forces shaping the next decade in Boomers life stages and whats needed to serve them. Laurie Orlov, founder of Aging in Place Technology Watch and Tony Titus, senior vice president of sales and marketing for Numera, will delve into the Personal Emergency Response System (PERS) industry reviewing its successes, failures, and opportunities for huge success as it evolves from fear-based messaging to more positive positioning among tech-savvy consumers. AARP representatives Amy Goyer and Robert Stephen will discuss the burgeoning Grandparent Economy and the new growth in spending thats taking place across every product category.

The 2013 Whats Next Boomer Business Summit will also feature topics including:

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