Today Amazon launched a new WebStore product, which lets retailers build sites around Amazon’s e-commerce platform. Those who use the product can give customers an Amazon-like online shopping experience, with minimal, actual Amazon branding.

"With the new Amazon WebStore, we are making it simple for retailers and manufacturers to build and operate a world-class e-commerce business tailored to their brand and customers," said Scott Pulsipher, director, Amazon WebStore. "By leveraging Amazon’s technology and infrastructure, Amazon WebStore levels the playing field for small- and medium-sized businesses, helping them quickly and easily build their businesses and improve the customer experience."

Key features, according to Amazon include:

– Simple, self-service setup
– Flexible layout and merchandising tools
– Unified interface for managing sales and inventory
– Automated marketing tools
– Multichannel applications
– Integrated Amazon traffic-driving and conversion features

Brands like Timex, Atlantic Records, Boeing, MTV, and Samsonite have already implemented the new product. Examples can be seen in this gallery.

Timex Amazon Webstore
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"When we launched our new Amazon Webstore, we saw an immediate lift of 40 percent in revenue and average order size," said Cal Crouch, director, e-commerce, Timex. "And on the support side, we have gained the flexibility to make most changes to content as well as brand ourselves — saving us thousands in development costs."

There are several pricing options. You can build your site, sell on Amazon, and let Amazon fulfill for 0.7% per transaction and $9.99 a month. You can build your site and sell on Amazon for 1.0% per transaction and $14.99 a month, or you can build your site only for 2.0% per transaction and $24.99 a month.

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