It’s not an oxymoron. Cool government content marketing is thriving up North.
Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation.
Their website, www.LCBO.com, couldn’t be any more graphically pleasing or fun to peruse. Believe it or not, they also entice you to come in and shop for premade cocktails or to select from a huge selection of vintage wines.
This is a terrific example of accessible and informative content serving the marketing needs of its government agency, the LCBO. It’s even kind of sexy. And don’t start with me about Canada and sexy being another oxymoron.
Nice work, eh!
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