Metacafe is introducing a new site focused on movies called Metacafe Movies.
The company says Metacafe Movies will offer original programming, behind-the-scenes clips, trailers and a 3-D showcase. The site will also feature a section for HD movie trailers along with a guide to summer blockbusters.
"Our singular focus is on building the premier movie and entertainment online video site, delivering a great experience for our viewers and valuable marketing results to our advertisers," said Erick Hachenburg, CEO of Metacafe.
"The launch of Metacafe Movies is an important milestone in this endeavour and one that we will continue to build on in the coming months."
The Metacafe Movies editorial team includes people formerly of Netflix and Rotten Tomatoes who will curate the content on the site.
Metacafe says it has increased its movies-related advertising revenues by more than 70 percent over the past year and it’s hoping its new movie site will help to continue that trend.