These days, sharing isn’t just caring–it’s ensuring virality, especially on Facebook. And Dan Zarrella, the Hubspot viral-marketing scientist who gave us nine proven ways to get retweeted on Twitter, knows exactly how to encourage it.
For several weeks, he compiled roughly 12,000 articles posted to Facebook, most from big-name sites such as Mashable and CNN. Then, he found the average number of times each was “shared”–meaning it was commented on, liked, or directed to a friend–and analyzed the make-ups of the winners and losers.
Although Zarrella freely admits that that correlation does not necessarily imply causation, he’s also adamant that, in this case, “it’s certainly a hint.” And after poring over his findings, which he sent to FastCompany.com exclusively, I’d definitely agree. Below, a look at Zarrella’s seven most effective ways to get shared on Facebook:
This is a fascinating post the science of sharing on facebook – Check it out