If you are a business owner, the majority of your clientele are likely social media users. You should make sure your company is also on one or more of these sites. Determine which social network sites are popular with your customers, and incorporate them into your overall marketing stragey; if you don’t, you may be letting new customers and strong customer relationships slip away from you.
Make sure your blog and keep it up-to-date with relevant and useful info. Post any promotions or sales you have to say on your blog. – post these to your blog as well.
If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. Facebook users then have the option to “like” your site. It is important that the button allows them to “like” your business without leaving the page they are on within your website. People are more likely to “like” your content if it is easy to do, and it also advertises your Facebook profile at the same time.
If you’re not an active user, you won’t have an audience.
Building your presence on social media networks requires patience. It is unlikely that you can recruit 15,000 fans in 24 hours. It can happen and has happened, but the chances are slim that your site will go viral right when you set it up. You should always be diligent and practice patience; it will happen for you!
Facebook games can be a great way to promote your products. You might want to consider creating a custom game that is related to what you sell or the industry you’re in. Some of these Facebook games have even gone viral and turned into very successful ventures for many companies and brands. If you have the funds to have a professional game designer work on a game for your business, consider consulting with a game designer who can create an application that you can share on Facebook.
When posting YouTube videos, add a link to your website in the description, and make sure you have Facebook and Twitter buttons next to your videos, and on your channel. If YouTube users find you on Twitter or Facebook, your audience will swell.
Be ready for the negativity that goes along with using social media. Social media is great when you get praise, but there is also a negative side to it. These remarks should be dealt with quickly to show you care about your customers.
You should be flexible with how often you update your page. If you are launching a big campaign for a new product, consumers will expect some sort of updates on a daily basis. However, if you’re finding it hard to think of top quality content, then you probably should update your status less frequently.
When you are trying different ways to use social marketing, you have to carefully go over all the content people are posting on your business’s behalf. If you make a typo by mistake that comes off as rude or vulgar, it can be halfway around the world before you know. While this can give you a little more publicity, it might not be the kind of attention that you want.
When a person or business subscribes to your Twitter feed, return the favor. Most Twitterers expect this courtesy. Your customers will know that you respect them and consider them to be just as important as yourself. You will keep your followers if you send new followers a tweet to let them know you appreciate them.
When using social media, it is usually best to keep your messages short and succinct. Readers have a better chance of remembering and sharing short pieces of information than long pieces, allowing them to spread the word to other users.Using pictures wisely can make the text area smaller than it should be.
If you utilize social media websites in order to promote your business, don’t do more than three posts each day. It is a proven fact that many potential customers feel overcome and annoyed when they are continuously shown company updates throughout the day. Post up to three important thoughts each day, and do not post anything else for the rest of the day.
Holding a Facebook contest or give-away is a good way to increase traffic and interaction on your page. Customers are always interested in getting great products for free. Contests pull people in and keep them interested in what you have to offer. You can also use contests to build a buzz around your newest items.
If you give your customers a free promotional product or other free products in a contest, perhaps you should offer some freebies to your network.
Do not treat your followers think you think you are cooler than them! People love to think that the company they are dealing with is friendly and cares about their customers. Following back on Twitter is a simple process that takes seconds, and it assists in giving back to your customers.
Start an online contest. Money is tight in today’s economy, so offering some things for free might provide the boost you need to grow your business. You can use a site like Twitter to hold contest drawings. You should also show the information to the customers about who the winner was so that you can show that it was credible.
Be sure to post regularly and updating frequently. You should always know how often you can sign up with a site that will post. This will help you to stay on people’s radar.
Make it simple for your readers to share your information. You should be sure that you place a Facebook share button on the top or bottom of your posts. This might take a few minutes extra, but it will definitely make a difference for you.
Make your blog posts stand out by putting in a design or picture of some sort. People don’t want to read lines and lines of text without anything to break it all up. So, before you make your next post, think about some things like cool graphics, funny videos, popular music, etc. Plan your layout and achieve a good balance between text and visuals.
Make it simple for readers to subscribe to you so that they can easily get informational emails. Although email marketing can be a bit outdated when compared to marketing with social media, emails draw your readers’ attention and will remind them to read your social media content.
Use caution when you use social media channels for advertising. People will not take too kindly to advertising speak if you’re communicating with them on a social media website. Use the same language as your customers.
As was explained in this article, a social media website can be an excellent method to market a business. This allows you to reinforce the relationship between your business and your customers, both current and potential, and grants instant access to millions of possibilities. Dive in and see what happens!