When They Learn How Hard It is to Do It Well, They Will Turn to You as the Trusted Solution Provider of Choice
If you provide professional or other services, you and your organization must be expert at what you do. Therefore, with your advice and instruction, your customers can learn to install their own wall-mounted TVs, organize their own closets, create their own business plans or optimize their own sites for search engines, etc., etc.
You might wonder why you’d want to offer that invaluable assistance at no charge. Wouldn’t you be working yourself out of a job by teaching them to do what you do so very well? Here’s why I think you don’t have to worry.
Jason MacDonald is an SEO expert who provides a marvelous free webinar that shows businesses how to use the “Top Ten FREE SEO Tools for Google.” He is the founder and Senior SEO Director of the JM Internet Group.
Jason and his team are ultimately selling in-depth SEO information services rather than providing actual search engine optimization. But, his approach of providing really valuable content for free before asking anyone to pay for his webinars, applies to any of us who have expertise to share and ultimately to sell. That’s especially true when prospective customers could theoretically apply what we teach without needing to hire us.
Here’s my content marketing insight from Jason:
When customers fully understand the scope of what they might consider attempting to do themselves, most of them will want to rely on an expert to do all that hard work. Even better, because your highly valuable content has proven your expertise and because your willingness to offer it free sets you apart from the crowd, prospects will likely choose you to solve their problem.
I think you’ll find that some of your prospects may attempt to solve their own problems with the advice you provide. But, most of them will find it way too daunting. Moreover, I suspect that quite of few of those adventurous types who went off on their own will come slinking back to beg for your help to fix what they broke.
Offer your prospective customers some of your most valuable content for free. It will likely be one of your smartest revenue generators in the new age of content marketing.
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