First, take a hard look at your web site’s home page title bar. This is the colored bar at the page top. Title bars should be made up of six or less words that include your company name and a quick, exact idea about the purpose of your web site. It’s worth every minute you spend to get the most specific, eye-catching and appropriate keywords into title bar text. Once you’re satisfied that a customer will be drawn to your web site by this text, it’s time to check the title bars on every single page of your site. Click each link, look at the title bar text. Ask yourself, “Does this title bar contain the most crucial keywords and phrases from this page?” If not, get to work!
Secondly, look closely at your web site content. Is it high quality, clear and understandable? Whiz-bang graphics are great! But search engines look for content which is original, clear and rich in keywords. To improve your search engine ranking you must have between 100 and 250 well- chosen, accurate words, on each of your web site pages. It must be current. It must be something your targeted customer will enjoy reading.
Thirdly, check and see whether your text is in HTML format. Just try to highlight a few words with your cursor. If this doesn’t work, your text is probably in graphics format, and search engines can’t read that! Ask your webmaster to change the text into HTML format. Fast!
Fourthly, although they’re of limited effectiveness, you should make sure that your text has “meta tags.” You can ask your webmaster to ensure that these powerful little pieces of computer code are present. To check for yourself, just do the following:- go to your browser and click “view” on the menu bar; next, select “source”; look at the top part of the window which appears; look for the following words,—–meta name =”keywords” content=. If those words aren’t there, the meta tags will need to be added.
And fifth, how popular are you? Search engines use your site’s popularity to help determine your ranking in their lists. Discover how popular your site is by typing “free link popularity check” into any major search engine like Google, Yahoo or MSN.
You will now see a list of all the sites that are linked to yours. If you don’t have many links with highly ranked sites, this isn’t helping your popularity. It’s time to go on a popularity quest! Check the rankings of any site you want to link to. If it’s ranked fairly highly, then you my want to contact that site and ask if you can link to it. This type of co-operation between sites is what drives quality sites upward. You need to take advantage of this online strategy.
If you do the work described above, you should experience improved search engine rankings, and see your website handling significantly more targeted traffic.
By: Michael Reeves
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