You should start your website promotion efforts by listing the site at the most popular internet directories. Because they can send your substantial amounts of traffic and can affect the ranking in various search engines. It is better to make sure that your site is present in all of the major directories before doing anything else.
Web site promotion should be the most important part of your web site marketing plan. It’s not sufficient just to design a beautiful web site and put in on the Net. Promoting your web site has to be done frequently if you want to get a nonstop stream of traffic to it. If you don’t make traffic go to your web site, your online business scheme will soon be unsuccessful.
Here are 7 Fundamental Steps to a Better Web Site Promotion:
1. CREATING A WEB SITE MARKETING PLAN.
When making your web sites create a plan on how to promote it as well. Try to pretend you’re a consumer when you’re developing it. It’s too effortless just to view your web site from your own point of view. You need to have a clear visualization for your business, goals (short and long term) you wish to attain and the strategies of how you will carry them out.
2. DEFINING YOUR GOAL.
A lot of online marketers promote their web site without purpose in a field which is too large, for instance they may use bulk mailing as one of their endorsement strategies. You may get some consumers but the chances are you will not make any sales because of the wrong consumers you acquire. Getting targeted consumers to your web site, will increase sales, because they will have more interest in your merchandise or service than advertising to a general audience.
3. USING SEVERAL ADVERTISING SRATEGIES.
Sticking to one form of promotion is not advisable because you may never know which one will work for you the best. Using more channels like search engines, email, marketing, forums, writing articles etc, you will have a greater chance of having traffic on your web site.
4. PROMOTING CONTINUOUSLY.
Driving constant traffic to your web site, you must promote it endlessly. The life blood of your online business is the web traffic. For instance, you could always optimize your web pages for the search engines; resubmit them if needed, visiting discussion forums daily and writing an article for online publications for not less than two weeks.
5. CALCULATING YOUR RETURN ON INVESTMENT.
Keeping track of how much money you invested in your promotion plan and what earnings you received in return. This will keep you away from wasting large amount of money thrown aimlessly into advertising.
6. ANALYZING YOUR WEB SITE TRAFFIC.
You can identify what marketing strategies are doing well. You can then modify them as necessary, to improve the sales or services from your location. Your analysis may consist of what keywords your visitors are using to find your web site, which web pages are the most admired and where your visitors are coming from. These are necessary information you should know, instead of blindly promoting your web site and hoping for the best.
7. TEST, MONITOR AND TRACK YOUR RESULTS.
When running an effective online marketing operation, you need to always test what works and what doesn’t. Tracking an answer to an ad may cause you to refine it until it generates a great return on the money you invested. Once your results are all right, you can then roll out your ads on a bigger scale and spend large amount of money.
By: Jay Peterson
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