Mobile operator 3 Italia has announced the launch of Italy’s first mobile TV subscription video-on-demand (SVOD) service, giving subscribers on-demand access to entire episodes of hit TV shows. The service, called TV: OnDemand, is fully managed and powered by On Demand Group (ODG), the three-screen enabler for premier content and operations brands.

See the original post: On Demand Group Powers 3 Italia SVOD TV Service

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