Today, I want to share with you 2 NEW Features that we’ve just added to Market Samurai’s SEO Competition analysis module.
With these new tools, you can conduct even more in-depth, and more powerful SEO analysis.
NEW FEATURE: Internal Backlink Counts
Backlinks remain one of the most important factors for increasing the rankings of a webpage in search engine results pages. They are like “votes” from other webpages – the more “votes” (or links) a web-page receives, the more authority it has, and the higher it will rise in the search engines.
Now, Market Samurai gives you the ability to analyze backlinks to a web-page, from other web-pages within the same web-site.
This is valuable because, when it comes to SEO Analysis, there are three BIG reasons to pay attention to internal links:
1. Transfer of Authority
Internal links can be used to transfer search engine authority between pages on the one web-site.
This transfer of authority, from other pages on the same web-site to a web-page, can help that web-page to rank better in the search engines.
This means a web-page that has a LOT of internal links is much more likely to rank well – particularly if those internal links are coming from prominent, high-authority web-pages from within the web-site.
2. Keyword Relevance
Because site-owners can choose the link text on an internal link, often the link text on internal links is a lot better optimised.
This means internal links can be an important factor in determining the keyword relevance of a page.
3. Web 2.0 Site Links
In the case of web 2.0 sites that allow users the opportunity to set up mini-sites within a larger web-site – all links between these mini-sites will appear as “internal links”.
For example, if you had a popular Squidoo lens, any other Squidoo lenses linking to your Squidoo lens would show up as internal links.
This means internal link counts can be an important way to check the authority of web 2.0 sites.
How to Analyze Internal Backlinks
Just like with external backlinks if you’re conducting SEO Competition analysis inside Market Samurai, you want to compete against web-pages that have as FEW internal backlinks as possible.
This is because pages with few internal backlinks will be the easiest to beat.
NEW FEATURE: Index Count
This second feature is also part of the SEO Competition module.
It’s a new column called “Index Count” that shows the number of pages from that web-site that are known to Google.
This is an important factor in measuring the performance of a site.
The number of pages indexed indicates how much attention Google pays to a web-site. Usually – the higher the figure is, the more attention Google is paying to the web-site, and the more valuable Google perceives the web-site to be.
(In fact, if you run a large web-site, and you notice that your “Index Count” is dropping – then usually your search rankings will be dropping too.)
How To Access These New Features
If you already own the full-version of Market Samurai, these new features are available for you to keep. (Yes, this update is completely free)
If not, then you can get access to these tools by upgrading your copy of Market Samurai here. The cost is $149 (currently, with no ongoing fees) and gives you updates to a lot of neat updates – like the ones we’ve released today!
Once you have access to the SEO Competition module in your full-version copy of Market Samurai – open the SEO Competition module, and ensure the “BLP” (Page Backlinks) and “IC” (Index Count) columns are selected. Then press Generate Results.
By default, Market Samurai shows the external links for a website; you can use the drop down just above the table (marked in the screenshot below) to select one of two other options: “Internal”, the number of internal links to a website, and “Total”, the total numbers of links, including internal and external links.
Market Samurai” src=”http://www.noblesamurai.com/blog/images/2009-12-17_1228_backlink.png” alt=”Internal backlinks in Market Samurai” width=”470″ height=”345″ />
The index count is shown as its own column, IC:
You will notice that, for both features, we have made the results clickable – so that you can click on any “Index Count” or “Page Backlinks” numbers to visit the raw data source for yourself.