Cleveland, OH (PRWEB) February 20, 2006

Business executives can get a free SEO guide to help them decide whether it’s best to tackle SEO in-house or by outsourcing.

The complimentary guide, “SEO In-House vs. Outsourced: Ready for Success or Poised for Disaster?” is available at:

The guide covers the advantages and downside of each scenario, including training, budgets and concerns about the “opportunity cost.” Additionally, the guide has an ROI section with a series of critical questions companies should consider when they decide to commit resources to SEO.

“Businesses can do SEO on their own if they dedicate the time and understand the discipline,” said Mike Murray, Fathom SEO’s vice president. “To pull it off, they need to have effective training and processes in place.”

Sometimes it makes sense to outsource if a company can’t add staff or adjust workloads, but there are potential risks, Murray said. “Some consultants offer great perspective, but you really need to check out their credentials and how they perceive industry ethics.”

Murray is available to discuss the guide, search engine marketing tactics and related trends. He can be reached at 216.861.5951 ext. 111.

Fathom SEO is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). Fathom SEO provides link building, pay-per-click (PPC) bid management, web analytics, and custom and integrated permission-based marketing services.

Clients include Eaton Corporation, The Cleveland Clinic, Little Tikes, Sauder, Bissell, Darice and FedEx Custom Critical. Fathom SEO has seasoned and knowledgeable SEO consultants with diverse skills.

For search engine optimization services, visit or call 216.861.5951 or 866.RANK.YOU (726.5968).


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