Cleveland, OH (PRWEB) February 3, 2006

A new guide will help marketing executives make tough choices when it comes to search engine optimization (SEO) and whether to implement the strategy in-house or through outsourcing.

The complimentary guide, “SEO In-House vs. Outsourced: Ready for Success or Poised for Disaster?” will be available February 20. Register today for your copy:

The guide will highlight the advantages and drawbacks of each scenario, from training to budgets.

”Many businesses handle search engine optimization in-house along with other traditional and online marketing initiatives,” said Mike Murray, Fathom SEO’s vice president. “To pull it off, they need to have effective training and processes in place.”

Sometimes it makes sense to outsource, but there are risks, Murray said. “Consultants can bring a great deal of perspective and instant expertise that can give a boost to any SEO project,” Murray said. “But you really need to look closely at the depth of their experience and ability to work with diverse organizations.”

Murray is available to discuss the guide, search engine marketing tactics and related trends. He can be reached at 216.861.5951 ext. 111.

Fathom SEO is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). Fathom SEO provides link building, pay-per-click (PPC) bid management, web analytics, and custom and integrated permission-based marketing services.

Clients include Eaton Corporation, The Cleveland Clinic, Little Tikes, Sauder, Bissell, Darice and FedEx Custom Critical. Fathom SEO has seasoned and knowledgeable SEO consultants with diverse skills.

For search engine optimization services, visit or call 216.861.5951 or 866.RANK.YOU (726.5968).

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