Professional Search Engine Optimization with ASP.NET: A Developer’s Guide to SEO (Wrox Professional Guides)
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site’s inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You’ll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book
- Understand the criteria that influence search engine rankings
Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET
Use HTTP Headers to properly indicate the status of web documents
Create optimized content and cope with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo-targeting and cloaking
Use site maps effectively—for users as well as search engines
SEO enhancements that can easily be applied to an existing web site
Build a search engine–friendly e-commerce catalog
Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
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Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
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“The most helpful and inexpensive guide for anyone wanting to become an instant SEO expert.”
Author Christopher Nelson is an SEO expert with vast experience in the field, having successfully optimized literally thousands of websites. In this book, he not only shares his knowledge, but also the wisdom he’s gained from dealing with the quirks and changes within the search engines over time. After reading this book, you will understand SEO and search engines in a brand new light. The knowledge that this author presents is as easy to understand as it is informative and surprisingly fun to read. Through this incredibly accessible guide, Christopher Nelson has succeeded in transferring his knowledge (and wisdom) of search engine optimizing to the reader.
The only SEO guide you’ll ever need is right here. In short, it will help you to understand everything you need to know about SEO.
WHAT’S IN THE BOOK:
• The most effective information on how to get started immediately.
• Access to an interactive FAQ on the web that allows you to ask questions and get answers directly from the author.
• Simple explanations of how the search engines *actually* work.
• Images, links, and screen shots to help you know exactly what to look for.
• Complete and thorough explanations of the Top Three SEO Concepts.
• Walks you through the most helpful optimizations for your website.
• Get the most from even the “least important” tactics of SEO.
• SEO Cheat Sheet for quick, simple references on how and what to optimize.
• Personal tips from the author throughout the entire guide.
• Plus lots more!
After reading this eBook, you’ll never again have to worry about SEO; what to know, how to do it, or what to do next.
Rating:(out of 3 reviews)
List Price: $ 9.95
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