Lake Leelanau, MI (PRWEB) August 25, 2005

Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced that their SEO Survival Guide™ is available for free download at

Aimed at clarifying common search engine optimization and marketing terminology, the SEO Survival Guide is a concise look into the industry’s common terms and popular methods.

“Knowledge is power—especially in online marketing,” says Lisa Wehr, Oneupweb’s CEO. “Oneupweb understands the need for a clear, direct language when talking about the mechanics of search engine optimization and marketing. This guide helps people understand the language so they can take advantage of the benefits.”

Originally designed as an SEO reference for Oneupweb’s staff of project managers, designers and copywriters, the SEO Survival Guide has become popular at conferences and tradeshows.

“We could barely keep up with demand at SES,” says Rachel North, Oneupweb’s director of marketing, referring to the Search Engine Strategies conference recently held in San Jose. “People were literally taking two or three at a time.”

The SEO Survival Guide covers common search terms, from analytics to XML feeds. It also includes a section on industry best practices, with a series of questions that every business professional should ask when considering hiring an SEO / SEM firm.

“The benefits of SEO are clear—there’s no reason to hide behind jargon,” says Wehr. “Oneupweb conducts business in a straightforward, results-oriented manner, and this guide is an example of our professional approach: We give you all the facts, talk about the benefits of SEO / SEM, and let you weigh the options yourself.”

About Oneupweb

Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization, and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews, providing readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Equifax, Motorola, Avery-Dennison, Maritz, Kimberly-Clark, JC Whitney, among many others. Named to

BtoB Magazine’s Who’s Who List in 2004 and 2005, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit

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