Search engine optimization or SEO pertains to the the way you optimize a site in order to improve its ranking in search engine results pages. If you secure a place in the top 10 list of major search engines for keywords or key phrases which are related to you site, more people will visit your site and hopefully, they will convert into customers. SEO involves a lot of different techniques to make sure that the website will be visited by your target audience. With millions of sites in the World Wide Web, it is almost impossible for people to know your site exists if you do not optimize it. It is therefore important to do several SEO techniques to make your site visible to your target market and beat the competition.

In SEO, the goal is to improve site ranking in search engines. When someone looks for something on the net and uses keywords or key phrases that are related to your site, you will want your site to appear on the first page of the search results. There are different SEO methods or techniques that should be done to make this happen. In this article, take a look at some SEO tips for beginners:

Use online keyword search tools and look for the keywords and key phrases that are relevant to your site. It is advisable to go for the long tail. This means using appropriate phrases instead of the most popular keywords. Chances are, a lot of existing websites are already using the top keywords and it will be difficult to compete with them. Go for relevant phrases first, then use the most popular keywords later.

Once you have identified the appropriate key phrases, incorporate them in the meta tags, title tags, alt text, and content.

Write original and useful articles on a regular basis. Share your knowledge, provide tips, and give valuable information to your site visitors. Posting new articles regularly will make your site memorable and worth visiting.

When it comes to site appearance, keep it simple. Create an overall look that reflects what you want to achieve and the features that set you apart from the rest. Also, site functionalities should be easy to follow and understand.

If you are just starting to delve into the world of SEO, it may seem to be a very huge task, but as you gain experience, you will be able to understand how SEO works and its impact on your website.

By: Karen Cayamanda

About the Author:

Maxwell SMB, Inc. is based in Minneapolis, MN and specializes in web design and development for small and mid-sized businesses (SMBers). Please see our portfolio online at http://portfolio.maxwellsmb.com, and our website at http://www.maxwellsmb.com for more information on the services we offer. We also develop custom web site designs for experts.

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