If you are trying to market your site to your customers in Atlanta, an Atlanta Guaranteed Search Engine Placement is something you should jump at. Before you overpay because someone has guaranteed you a good search engine ranking, there are some things you need to check out. You need to make sure you understand what is being guaranteed.

The first thing you need to realize is that in search engine ranking, success can be fleeting. Your site may be at the top of the heap one day, and be at the bottom of the heap just a few days later. While you may be promised a top placement to reach your target market in Atlanta, the Atlanta Guaranteed Search Engine Placement will probably only cover getting your site ranked well, it will not guarantee long term placement.

The next thing you need to be clear about is that the keyword phrases you have chosen will be the ones that your site is being optimized for. If you are offering music lessons to people in and around Atlanta, it will not do you a whole lot of good to be ranked at the top for “convenient location,” but not to be found anywhere on the first three pages for anything music related. The guarantee is only worth anything if you get a good placement for phrases that your customers will actually search for.

The next thing you should be aware of is, most search engine placement guarantees do not guarantee the top spot. Most of the legitimate companies will only promise improved placement and higher traffic. The search engines like Google and Yahoo use very complex formulas for determining how to rank sites. There is no way to get around those formulas using legitimate methods. If someone is guaranteeing a top placement for your keyword phrase, they are either using paid advertising for the top spot, and passing the cost along to you, or they are using illegitimate or “black hat” methods. Black hat methods can bring short term success, it can come at a high cost. When a search engine company discovers that these methods are being used, they typically ban the site that was using them. That means your site will not only lose the top spot, but it will not be found anywhere. In this age of internet usage, that will put your business at a huge competitive disadvantage.

Like any business decision, you need to make sure you understand what is being promised before you hire a firm. To reach your customers in Atlanta, an Atlanta Guaranteed Search Engine Placement can increase the visitors to your site, you need to be clear about exactly what is being guaranteed. Do your research, and pick a service with a track record of success.

By: vayumedia mylocalshopping

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