Hello Online Business Owners!
Do you know how to evaluate keyword competition so you can increase targeted web site traffic???….
Well, read on and make yourself some money!
The most important part of keyword selection is to see what kind of keyword competition you have. If the competition is too high it will take years for you to increase targeted web site traffic.
The first step to evaluating your keyword phrases for competition is to type them into Google (or your search engine of choice) and see how many results come back. This number (at the top right of the search results) will tell you the number of competing web pages that have all of the words in your keyword phrase, but not necessarily in that particular order. At the same time you need to search each keyword phrase with quotation marks around it to find how many pages have that exact keyword phrase (same word order) in them.
Keep a spreadsheet of these results. (You’ll see why in a minute.)
These pages are not necessarily search engine optimized for the keyword you searched, so your actual keyword competition is much less. You should be able to out-perform most of them with proper SEO technique. However, there is a certain number of competing pages that would make the prospect of getting a first page Google ranking a very unlikely possibility.
Exact, or phrase match, results of less than 10,000 will get you a relatively quick ranking so you can increase your targeted web site traffic in just a couple of months.
Run all of your potential keyword phrases through Google as described and then narrow them down with a couple of quick “sorts” in an excel spreadsheet.
You should have three columns of data as follows:
1 – the list of keyword phrases
2 – the number pages for the general search results for each keyword
3 – the number of pages for exact phrase match results
Simply highlight column 2 and click “sort by ascending order”. (I will generally cut off the list at 1,000,000 search results, but it depends how many words are left. If you don’t have any with less search results you need to find more keywords to research.)
Now highlight and sort by the third column in ascending order. Anything over 100,000 exact matches indicates highly competitive keyword competition.
You will want to narrow it down to the best 20 or less keyword phrases.
Keyword selection is part ‘Art’ and part ‘Science’. And this is just one part of selecting keywords. You still must make sure these are the actual words your target audience is using to find you online, and that there are enough people searching these keywords to make it worthwhile for you to optimize your website for them.
Want more keyword selection secrets like this???… Check out some of my previous posts, subscribe to my Feed (by clicking the Orange button in the upper right) or just bookmark this site and come back often. New tips every week!!!