Where the Search Engine Spiders Will Look for Your Keywords
The first place to use your keywords, and the easiest way to get a search engine “bump”, is to choose a domain name that includes your best keywords. Simply find a domain that is as short as possible and includes you best keyword phrase. This can be overdone if you try too hard; be sure that the domain name is also human friendly (not just “search engine spider” friendly).
The next place to insert your keywords is in the title and description tags. If you have a wordpress.org blog this is easy to do because you just enter the title and description of each page using the SEO plug-in.
The title and description, or "meta description" are important for two reasons. One, they will be visible to your audience in the search engine results. And two, they will ALWAYS be spidered by the search engines. If you know some HTML you can easily locate the title and description tags and insert your keyword-precise title and description for your website. The title and description should be entered below the <head> tag in your page code in the following format:
<meta name="description" content="YOUR PAGE DESCRIPTION WITH KEYWORDS."/>
NOTE: You will do all this for your homepage as well as every other page on your website that has related content. Each page can, and should be, optimized for a certain keyword phrase, or a couple keyword phrases.
The third place you need your keywords is in the "meta keywords". These are not visible anywhere on the page, but are seen by the search engine spiders. They are not as important for Google as they once were, but they’re still important for other search engines. All you do for these is list your best keywords in order of importance and add them to your website code in this form:
<meta name="keywords" content="KEYWORD, KEYWORD, KEYWORD, ETC."/>
The next “hidden” place you should put your keywords is in image file names and “alt text” (this can also be found in your page code). As you know every file has a name and images are no different. Use your keywords as they apply when naming your images.
The “alt text” for your image is just the description of the image that people will see who have a text-only browser.
Another area to use your keywords is in the “H” tags. The H1 tag is viewed as the most important by the search engines, as it should because these tags also dictate the size of the text on the page. H1 would be considered a headline and H2 a sub-headline and so on.
And last, but not least, you need to use your keywords in the content of your page. Each article or post should use the keyword you would like to optimize it for once in the title or headline (H1), once again in the first 50 words of the page and then at about a 2-3% frequency throughout the page.
The important part with this is to be sure that it reads well for your human viewers and not just the search engine spiders!
Be sure to use your keywords in these places on every page of your website and you will soon be pulling in tons of FREE traffic; That is if you have chosen the best keywords for your business.