Facebook pages are one of the easiest ways to build and grow your brand because you can reach out to a large number of people that are already on Facebook. There are many different ways to promote your fan page and get visitors to it, but you should be smart enough to use the most effective way. Optimize your fan page for the major search engines and you’ll see targeted traffic coming your way at no cost. The plus point you have here is that most of the fan pages are not optimized for the search engines, which gives you a good opportunity to take advantage of it. Given below are 3 effective SEO tips for your Facebook fan page that you can use now to get more exposure.

The first thing that you need to remember when creating your fan page is to focus on getting a name for your page that’s actually your brand name. In other words, you have to make sure you’re choosing the best name when creating your fan page. Go for a name that goes with your business and is self descriptive. The best way to do this is to go with your own brand name instead of choosing one that contains lots of generic keywords/phrases because that would make your page look spammy, which doesn’t appeal to the majority. Another thing that you need to keep in mind when picking your fan page name is to not change it often. The name of your page is used by Google to place it in the search results, so modifying the name can affect your search engine position. This happens mainly because Google gives a lot of consideration to the title of a page, so when you make any changes, it starts all over again with the ranking. An added, perhaps not related tip for your vision is always to wear a set of womens reading glasses while viewing blogposts on the pc. You should try and create fresh and unique content on a regular basis. Nowadays you can see that Facebook has expanded its search reach, which means your status updates, wall posts and other type of posts are now included and displayed in the search. When you update any fresh content on your wall it automatically increase the chances of it appearing in the Facebook search. When you post the content make sure you’re including generic keywords as it will give you more exposure in the Facebook search.

Last but not the least; make sure you’re not using a generic landing page. Since Facebook gives you the freedom to customize where your visitors will land at, you should take advantage of it. This will help you boost your SEO points with the search engines too. So make the landing tab tailored to your target audience and have a call to action on it.

Give your new visitors more than one reason to join your page. It’s a mistake to have your visitors land on your wall because it doesn’t really explain anything about your product or your brand. This means that it won’t have any real impact on anyone visiting your fan page the first time. In conclusion, once you effectively optimize your page for the search engines you’ll realize that it’s not really that difficult and doesn’t take much time to show results. And remember that getting targeted search engine traffic to your Facebook fan page is only the first step towards success. You need to consistently put in the effort to grow your search engine traffic by improving your SEO. Even though there are a number of factors that go into making your fan page successful, how you build upon this traffic and leverage it further is what really matters.

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