Social media platforms are some of the most exciting and effective ways to engage customers. There are so many different avenues one can take with social media to help generate a large customer base. This article will provide you with a few suggestions on how you can do just that.
Update your blog with new and interesting information frequently. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it. If there is anything new to report like new products, hours or a new location – don’t forget to add them to your blog.
Invite all of your friends to your social media pages. Even if people do not need your products right now, they can share it with their friends if they know about it, and they can do so easily by clicking their mouse.
Your social media friends can get deals others cannot. Engage customers by providing them with something exclusive. For instance, have a contest. If this is not up your alley, offer a special deal if they choose to follow you. Another thing to try is to make announcements about your business directly on your social sites. Make them exclusive to social followers.
Include a widget for Facebook’s “Like” button on your blog at the top of every page. This will make it easy for people to “like” your content on Facebook. If you put this on your blog your visitors can like your Facebook page without leaving the blog. You will increase your exposure if you make it easy for people to do.
Think about the type of relationship, if any, you want to develop with your customer base. If you want social media to simply be a sales channel, then just buy some advertising on social media sites to simplify things. If you wish to have a conversation with your customers to get on their level, try starting by saying hello. Your customers will show you the way from there.
You can use sites like Youtube to help give yourself attention through social media marketing. Millions of people are on YouTube each hour of every day, this can potentially attract millions of people towards you so it’s never a bad idea to market on YouTube. It is easier to increase sales when you are selling to a warm market, and anyone who knows something about you before they get to your site is more likely to buy your products, because you have piqued their interest.
If you are using social media as part of your marketing strategy, be sure to answer people when they make a comment or ask you a question. Take the time to look for these each time you visit your site.
Add a social networking widget to your website to maximize exposure. You can find lots of followers to your site by placing a widget on it. It also simplifies many processes for your visitors, like re-tweeting or voting on a contest.
Always respond to questions and comments on your social media pages. Always check your social media sites a few times a day, and always see if you have any new comments, etc. You might also opt-in to daily or individual notifications, which can be sent to your inbox each time someone posts a comment or question. Remember that what you write as a response to a comment will be public for everyone to see.
Update your social media site often. Staying updated will keep your content fresh, so people think that they are reading something new and exciting. Aim for updating your content several times weekly.
Always track the progress you are making. Make sure to establish solid statistics that show how activity generation is going, as well as any new follower information. When you can make the connection between your actions and results, it will become easier to create a more effective marketing strategy. You have to keep track of all of your results to know what is working or not.
Think about serving as a guest blogger or letting a well-known blogger in the field to post on your website. Both of these things can generate traffic. Guest blogging on another blogger’s website is an excellent idea if they allow you to backlink to your own website. You can start the ball rolling by being the first to offer them a link back to their site. The other blogger’s readers are probably going to come and check you out.
Avoid posting too often on Facebook. It has been proven that potential customers are annoyed and overwhelmed when they get too many company updates at any hour of the day. Stick to posting three important pieces of information you think your customers need to know, and then don’t post any more until the following day.
Facebook makes it very easy for your followers to share your content. Comments appear in the feed of the person, allowing their friends to possibly be attracted to your site. Encourage your readers to interact with you and with each other on your posts to get more exposure.
Be an active member of social communities and post often. Social media has everything to do with being social, interacting, and being seen. One simple method of publicizing yourself is to interact with people blogging in your industry. As you do this, it will open the doors for many other opportunities out there.
Write new posts on Twitter as often as possible so that your updates do not get buried in your followers’ feeds. Twitter moves quickly. You still want to make posts good, but you have to make them often. Using short posts, you can create more updates from a single event.
Make sure your social media marketing links back to a professional looking, and easy to use webpage. Focus on both the video you are submitting and the reputation and popularity of the landing site you have chosen. Bringing all your social media marketing components to a consistently high level helps capture your audience’s imagination as well as their clicks.
Create an account on Yahoo and look at their Yahoo Answers pages. Website users are able to seek answers to questions that have stumped them. Other site users help to resolve the issue for free. Search questions in your market niche and give answers that highlight your products or services. You can build your reputation as an expert with high quality answers in categories for which you have knowledge.
If you want to advertise limited offers, consider using Facebook or Twitter as the means to do that. The time period should be long enough that users can reasonably buy your product, but you do need to give the idea that they need to act now. If a customer sees that they have missed out on a wonderful deal, they will be more likely to notice your updates in the future. Also include links on your website so that your customers there can subscribe to updates and posts on your social media.
If you have seen advertisements on social networking sites, you know the ad images are usually photoshopped and somewhat mysterious. It is a clever idea to use such intriguing images because this will draw the possible buyer to your ad. Once they are drawn to your ad, they are more likely to go to your business and spend money.
Develop a proper online presence, but keep profit in mind. You always want to seem like you’re an expert in what you do so you shouldn’t publish media or advice that is questionable. Maintain a professional tone and make sure all content and links are relevant to your business. This will make your page much more interesting and profitable.
Don’t let social media’s popularity fool you; you still have to create a cogent plan to take advantage of this type of marketing. You should understand how social media marketing can help you and how you can deal with problems that come along with it. By doing the necessary preparations before executing your social media marketing campaign, you will be able to prevail over your competition.
Remember that your results will not be instant. A great social media plan does not happen overnight. You need to take time to attract followers to your Facebook and Twitter pages before you even begin your marketing campaign. In every marketing campaign that you run, always make people aware of your social media sites.
You must interact with your site visitors on all social media pages where you have a presence. Failing to interact with visitors can mean instant death for any social media page. Replying to your visitors is common courtesy, and you need to show them that you value their input.
You should be flexible about how often you update your page. If you are launching a big campaign for a new product, people will expect frequent updates from you. However, if you are finding it troublesome to come up with good content to attract people, then you probably should update your status less frequently.
Remember that there is going to be negative feedback for you when you market on social media as well. Social media is awesome when you get praise, but there is also a negative side. Never retreat in such instances, but instead confront problems directly so that problems can be solved and customers can be made happy.
As you see now, there are a lot of ways to include social media marketing in your business. Marketing with social media will increase your customer base in a dramatic way. Follow the ideas outlined in this guide to get more business in a flash.