Every business needs to have a plan or strategy that will guide its efforts. No modern business plan is complete without some sort of social media marketing strategy that makes use of the newest techniques and puts a new spin on old ones.
If you run a blog for your business, allow readers to retweet the content easily via a button included with each posting. A prominently placed button makes it very easy for readers to syndicate the content on Twitter. You will expand your reach tremendously in this way.
If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. Send a thank you for any mention of your site, and make sure to answer questions the same day if possible. If you do this, your followers will have a better opinion of you. You will also show that you are a real person, as well as a business entity.
At the top right of the page your blog is on, place a “like box” for Facebook. This easily allows your users to “like” your blog on Facebook and help market for you. It is important that the button allows them to “like” your business without leaving the page they are on within your website. When you make it easy, more people will respond and you increase your own exposure.
Near the top of your blog, add a Facebook “like” box. This box lets people LIKE you on Facebook. Having this sitting on your blog will let people like your page without having to navigate away from your site. Making it this easy makes it more likely that people will do so and it gives you more exposure.
Try and rate all of the items you have on your sites if you are selling products, people who come from social media sites will appreciate this. Giving your visitors these tools enables them to participate in the process.
Social Media Sites
You should always post often to Twitter so your followers can always have updated, and not buried, information from you. In order to succeed on Twitter, you not only need to post relevant content, you need to post frequently. If your tweets are short, you can send out several updates from one event.
Offer exclusive deals to customers who sign up for your social media sites in order to attract customers to those sites. People who receive exclusive offers on Facebook or other social media sites will pay more attention to your social media marketing campaign as well as share your sites with others.
Take time to read what your readers write to you. When a customer suggests something, others may have the same feelings. You should always show that you are interested in their opinions.
Write about your progress in social media in your posts. When you get a thousand Twitter followers, write an article. Thank the folks who are following you, and give them a summary of your experience. This kind of article will spread very fast.
You can generate more interest by sharing limited offers and coupons on social networks. When customers feel like they will lose out on a good deal or contest if they don’t act now, they will often do what they need to participate. This will also make your viewers more inclined to share info that you post.
If comments are left on social media sites, reply to them. This should even be done for bad comments. You might be able to change people’s opinions, or you could just show how respectable your company is. Always get back to customers as soon as you can so they don’t feel ignored.
Use your company’s Facebook page to hold contests and sweepstakes. Your customers will be excited to have the chance to win your product for free! Contests can direct some of this enthusiasm toward your brand and provoke excitement about your Facebook page. Contests draw an audience that is eager to learn as much as they can on your latest products and offerings because they are hopeful they will win.
Ask your customers to give you details about how they use social networks, perhaps in exchange for a nice freebie. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. If respondents express a lack of interest in social media, your resources are best spent elsewhere.
Sometimes it is beneficial to follow the individuals who follow your company’s Twitter page. You are not too powerful to be friends with your followers. Most people prefer to do business with a company that reciprocates the favor and is appreciative of its customers. It’s simple to follow someone back on Twitter and only takes a few seconds, and it gives so much more back to customers.
Your social media marketing campaign should be closely linked to what you are doing on your website or blog. Put “share” buttons on your site. These buttons need to be included on your main website, RSS feeds, and blog posts so your customers can share the content they like.
Here are some steps to help you make the most of your campaigns in social media marketing. You could try some popular social media sites like Google+, Facebook, and Twitter. Narrowing your focus will help you understand what to do exactly to help your business grow.
Consider starting a Twitter party. Set a time and date for your audience so that they can chat on Twitter using hashtags for the intended topic. Invite some bloggers to join in and give recommendations to customers. Your goal is to attract bloggers and users who can present the information to others in a provocative and appealing manner.
Social media is a great method of making your company brand very recognizable. Create and use a business logo for the background of your profiles on different social media sites, and as an avatar when you post in public forums. Keep the same color themes on all of your social media profiles. This will give you a consistency that helps your potential buyers know, and trust, the company they are interested in and following around the internet. Use this opportunity to solidify your branding and create a name for the company you represent.
Although social media marketing is a major opportunity for your business, you should never jump in headfirst without a well-written action plan. This is the time you should utilize to learn about SMM, how to become known, target an audience, and construct some form of it offline. This kind of research and planning can help you succeed and step out ahead of your competitors.
Contests are perhaps the most effective way to attract social media users, and a photography contest is no exception. Let your followers know that you’ll give a good prize to whoever offers the coolest picture featuring your brand. You can gain valuable exposure along the social network as the people who submit their pictures share them across the network with others who may not have heard of your product.
To fully understand what makes a great social media page, observe the market leaders in your niche and see what they are doing. Are they posting a certain kind of content regularly? What about page formatting? Use their pages as a model as to how you should set up your own page, but keep in mind that you will have to do something just a little bit different to set you apart from all the other pages.
For effective messaging in social media, keep it short and sweet. You have to keep your reader engaged, and a large block of text will lose them quickly. Don’t be afraid to use images or photos to drive your point home. Images are a good way to reduce the text needed to transmit your message.
If you own or run a home or small business, don’t let technology replace you in social media. Your social media profile pages and your business will suffer if people detect that you are using an auto-responder. A lot of the messages that the auto responders send will be perceived as some type of spam and can deter followers from appreciating your service.
On Twitter, follow anyone who is following you. This is common courtesy and most people expect it. It shows respect for your customers and lets them know that you do not view yourself as more important or above them. You are going to retain a lot more new followers if you give them some attention through tweets and following them back.
Create contests for your Facebook page. Most consumers jump at the chance to win prizes or special offers. Contests can get people interested about your brand and attracted to your pages. Contests are also good ways to get the word out about a new product.
Use your business name as an account name on social media sites like Twitter or Facebook. When you do this you claim your business name and make sure that no one else is going to use it in the future. Even if you haven’t finished creating your social media marketing plan yet, your accounts will be ready when you have.
Use incentives to market your products on social media, but do not be pushy. Customers never want to feel that they are being coerced into a purchase. Best practices suggest that you offer customers an incentive at the same time each week, so customers will know when to expect it. Customers will welcome the special discounts, while not feeling pressured or spammed about them.
The advice in this article is intended to be applicable throughout your entire career and will provide a firm foundation for all your social media marketing efforts. It’s not as difficult as you might think to advertise using social media; trust that you can succeed at it.