If you are a business owner, it is quite probable that the customers you have make regular use of social network sites. You should also have your business on a social networking site. Do a little poll within your existing customer base, and see which social networking sites they are part of.
Make sure any blog you keep is up to date, and contains useful and relevant information. Post all sales or promotions to the blog as they occur. If you are getting a new product, new hours, etc. always share this information as well. You’re going to want to post this material to your blog too.
Put a “retweet” button on every blog post at the top. Your followers can then share your blog update with their own Twitter followers quite easily. You will increase the size of your viewership exponentially, getting your information out and where you want it effectively.
Devise a plan before attacking social media marketing. Decide on a layout, and whether you need outside help to manage the pages. Also consider if you have the time to do it. You need to have a time in which you plan on reaching the goal that you have set. Don’t stray from the plan if you can avoid it, and your campaign will be a success.
Put a share button near the header of your blog entries that allows users to put the information on Facebook. This will allow your blog’s readers to share the post with others. This will make more people aware of your blog and bring you more potential customers.
Interact with the customers as long as you can. Bearing in mind appropriateness and respecting boundaries, comment on the customer’s blog posts or Facebook status. This does not mean jumping in on a personal exchange, but it should be aimed at issues that are relevant to your product or service.
Think about what kind of relationship you want with your customers. If you’re simply looking to increase sales, then you should advertise using social channels. Always keep it simple. To establish rapport with your target market, you should take the initiative to make the first move. You’ll be lead by your customers from there.
Your YouTube videos should be strongly linked to all your other online presences, not only your website. Make sure your channel and your individual videos link to Twitter and Facebook, too. Having YouTubers follow you via Twitter and Facebook is interesting, since they’ll be more inclined to share the videos you post.
If you have a LinkedIn page, use the blog feed feature to share your blog articles. Any article you post will appear updated on LinkedIn. In addition to saving you time, this will also get you known to both LinkedIn and blogging friends.
Until you develop you own unique style in the social media world, mimic the style of those that you admire. Research the social media marketing techniques that your competitors are using, and model your plan after theirs until you determine what strategies best suit your business and the needs of your customers. Look at how they’ve designed and filled their profiles and read through their regular posts.
One-on-one contact is the most valuable benefit to social media marketing, giving you personal contact with your client base. Few customers want to communicate with a large and impersonal company. When a customer knows there is a compassionate person at the other end of their Internet connection, they will have more confidence in your business.
If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. This can easily generate more traffic for bother you and the guest blogger. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. When someone guest-blogs on your site, offer the same opportunity. This relationship is mutually beneficial, so as long as you’re allowing a link, they should have no trouble also allowing a link.
If a person starts following your Twitter account, follow theirs in return. Many of your followers expect this. It shows you respect others, and think that they are every bit as important as you are. You can make more loyal customers if you simply follow them back and give them a short tweet.
An important thing to remember when it comes to social media marketing is to stay active. You can’t be successful without being social. If you aren’t constantly updating your followers, they will go elsewhere as your campaign goes stale. A topic that will keep your readers active is that of the earning potentials that are out there.
When looking to use social media websites, such as Facebook, to market your company, don’t post more than three times a day. Frequent updates throughout the day are not appreciated by potential customers and can hurt their impressions of a company instead of improving them. Stick to posting three important pieces of information you think your customers need to know, and then don’t post any more until the following day.
You really have to remember to respond to comments and reviews as fast, and as professionally, as you can. While it may seem like a small gesture, this could easily make or break your social media campaign. You especially need to be sure to respond to any comments or reviews that are negative or attacking. Every negative comment that you ignore could cause damage to your reputation. If you respond to them, and fix the issue, you can gain a good reputation.
To boost the reach of your marketing, connect your social media sites with your LinkedIn profile. Add a share button to LinkedIn on your blog to increase your advertising reach. People can advertise your social media blog for you if they post it on their own social media sites. Since there are 100 million people on LinkedIn, you can achieve real success this way.
Make use of tweets from high profile Twitter users often by sharing their updates or making mention of them within your own posts. Reference them by putting their username after the @ symbol. Twitter will notify them whenever you refer to them in your posts, and they will likely re-tweet your posts or respond with new tweets of their own.
Word headlines so that they are sure to draw in readers. Many times, on social media sites, the headline is all people see when you post. Craft a headline that’s so compelling that people will have to click and see what comes next. When you use great headlines, you are sure to get noticed!
If comments are left on social media sites, reply to them. This goes double for negative comments. If people feel important to you and you build a strong personal connection, then they are much more likely to buy into your products and your brand. Also, respond quickly to any comment to help your customers feel important.
Use the customers demographic information that is available to maximize your results for social media marketing. If the research shows that most of the people who click your ads fall within a specific demographic, you’ll be able to aim your marketing directly at them, so that it becomes even more effective.
If your company has a blog, post the link on your social media site whenever you update it. This will allow your readers to see when you post new, interesting content that you want them to read.
Of course, you want to sell services and products and make money; however, you cannot present this as your prime objective. Social media marketing allows you to reach out and form relationships with your consumers. The online community is a great place to market and interact with. The network you build will eventually become a truly valuable support for your business.
Make a survey about social networking habits and ask customers to take it. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. If it so happens that your target audience is not affiliated with any social media sites, than it may be best to focus your efforts in another area that your audience better relates to.
Do not attempt to use a stand-in for your presence on social media sites. This is particularly important for a small business or home business owner. Auto-responders are impersonal and can create resistance from the public towards both your social media marketing and your business itself. Autoresponders that look at messages and try to answer questions based on keywords will utterly fail to address people’s concerns, and they will stop following you when that happens.
Social media offers an excellent opportunity for marketing your products. Not only can you interact with your existing customers and grow your customer base, but you can also show the world exactly what your business can offer and what it stands for. You are sure to be pleased with the power of social media.